Always an inspiration to see a new name break into the saturated Paris Fashion Week scene with a lot to say. When he won last year’s @lvmhprize, Johannesburg- based @thebemagugu made history as the first person from the African continent to do so. Today, Magugu presented his AW20 collection in Paris along with an exhibition of stunning images by @kristinleemoolman, both of which took our breath away with the unique point-of-view that represents his world. Honest, poetic and alluring – it’s the world of Thebe Magugu. #ThebeMagugu #10Magazine #PFW #AW20
MARINE SERRE: “Everything we do is a sequel,” Marine Serre told us when explaining her SS20 campaign film. The final scene of the CGI-developed video sees one of Serre’s muses walking through deserted sandy dunes spangled in flames. That’s where her today’s show at Paris Fashion Week picks up. After the apocalypse for AW19, last season was about the emergence into the universe and adapting to the new environment. This time round, the humans from Serre’s universe have not only found alternative planets but also morphed themselves into living and breathing androids. Held at the Cent Quatre cultural centre in the 19th arrondissement of Paris, not far from her brand’s HQ, Serre presented her AW20 show as a “pluriverse” of influences from the past, present and future, morphed to create a survival kit of a wardrobe. Poetic in her approach to ominous dressing, the French designer somehow let go of trying to battle nature and instead allow the planet to lead the way. “The moons will be your friends,” an eerie voiceover that served as the soundtrack went on as a trio of exuberant houndstooth coats walked out, both as a high-femme gown and a classic men’s double-breasted silhouette. What gives Serre a special power is that she always traces back to elements from her own past. Without ever resetting her ideas seasonally, she continues to develop them without ever accepting anything as perfect. Cocoon shapes returned, as did the signature moon crescent print, now shown through a distorted lens. Accessories played a big part in the collection, with water bottle pouches, calf-strap backpacks, micro versions of Serre’s Ball bag and some fabulous pool noodle-like velvet scarves. In her sustainable ways, a great deal of the collection used pre-existing materials and deadstock garments, with damask-patterned drapes and faux fur bed covers becoming stunning, body-hugging dresses. And nurturing the notion of the next generation of settlers, Serre returned to designing childrenswear after scratching the surface in SS19. Ready for that alternate scenario of a world falling apart, Marine Serre’s families looked ready to face the kind of challenges we’re all trying to deal with today.
As she kick off another season of Paris Fashion Week this morning, we bring You @marineserre_official and her universe via our ‘10 People to Meet’ feature. “Most of the time, I need to pass a very down point to get to a really up point that I then bring to the show. I can be really depressed but then I have a lot of energy, so I always find a path. If it’s the good or the wrong one, I don’t know, but at least it’s something that we make together and that will bring us to the next point,” the designer says. Follow the LINK IN BIO to read the full feature! Collage by @patrickwaugh
GIORGIO ARMANI: It was an emergency response to a serious global situation, but could the @giorgioarmani show be a glimpse of fashion’s future? As Coronavirus fear swept Italy, Giorgio Armani cancelled his fashion show. The shock announcement came at around 2am with the fashion pack waking up to the news on the day of the show. Instead of the usual packed event, Mr Armani held his catwalk show at the appointed time in his Teatro, in an empty auditorium. However? The whole event was live-streamed to the world via the brand’s social channels. Everyone who desires it, had a front row seat to this unique Armani experience and while we missed the live experience, the lingering shots of a live feed allowed the audience to see every detail. Armani’s precision cuts dominated. Epaulettes and frogging appeared on short cavalry jackets, but despite the military inspiration, the looks were rendered in supple velvets and vivid silks. It was utterly feminine. Strong shoulders and soft fabrics gave the new Armani look a defined yet fluid silhouette. The designer threw in a few surprise with knickerbockers tucked into tall boots. In what the designer called “a message of love” to China, at the end of the show, Mr Armani sent out couture pieces from his SS09 and SS19 collections which were both inspired by the country. It was a heartfelt gesture, but Armani is a statesman. The show was a fine example of making the best of a bad situation. Photo by @jasonlloydevans #GiorgioArmani #Armani #AW20 #10Magazine #MFW
BOSS: The @boss show was a big event in a Milan. Taking place in an industrial hangar on the outskirts of the city, guests passed by a specially constructed mirrored selfie room into a huge oval shaped space in which everything - floor, stage, walls - was the same shade of lilac. Even the pre-show drinks served by handsome waiters came in lilac. Then onto a raised podium stepped a group of classical musicians. Their soaring music filled the space as the models stepped out in smart, sophisticated pieces that make dressing for real life situations a pleasure not a chore. Boss is successfully colonising the wearable-but-interesting corner of fashion. This isn’t a label for red carpet drama or up-all-night club wear. Boss is for real people with real (good) jobs who want to look really good doing them. IRL chic is harder to pull off than you think. You need elevated taste levels, a love of fine fabric an exacting eye for detail (how about a provocative slither of scarlet, snaking down the spine of a camel coat?). Boss ticked every box. The specially constructed lilac show space turned out to be the perfect backdrop for its parade of toffee and cream-coloured tailoring, oversized coats, supple knit dresses, and trouser suits cut with an elegant slouch. There’s plenty of flair. A fringed satin evening dress played into one of Milan’s biggest trends. Add technical sportswear into the tailored mix and Boss has all the bases covered. Sometimes your best version of yourself isn’t the one dripping in diamanté or swathed in taffeta frills. It’s the you that means business. And that means Boss. Photo by @jasonlloydevans #Boss #HugoBoss #AW20 #MFW #10Magazine
BREAKING! RAF SIMONS JOINS PRADA AS CO-CREATIVE DIRECTOR. The rumours had been swirling about a possible collaboration between Raf Simons and Mrs Prada, but nobody predicted the depth and significance of what has just been announced. Raf Simons has joined Prada as co-creative Director, alongside Miuccia Prada. The two design greats have joined forces in an unprecedented collaboration. A press release sent out at noon on Sunday elaborated upon the ground breaking dynamics of the partnership. Simons it said, would be “working in partnership with Miuccia Prada with equal responsibilities for creative input and decision-making. “ Their first joint show will be held in September, in Milan. Prada and Simons have a long history of friendship and creative respect but their new working partnership is unprecedented in fashion. The house acknowledged in its statement that the partnership represented, “a new dialogue,” and was a radical redrawing of the creative director role. It described the new partnership as “a strong challenge to the idea of singularity of creative authorship, whilst also a bold reinforcement of the importance and power of creativity in a shifting cultural landscape.” 2020 was the right time to make such a radical change, said the statement, which put the decision in the context of this moment in history, when all orthodoxies are being challenged and overturned. Innovation it said was part of the Prada DNA. “Innovation is an inherent facet of the identity of Prada: a willingness to push boundaries, to experiment, to take opportunities to advance.” The company described the new partnership as a “radical creative dialogue, indeed, is a reiteration of the philosophies of both Miuccia Prada and Raf Simons. It is perfectly in tune with each designer’s individual history of reinvention, provocation.” The two designers held a joint press conference immediately after the announcement was made. Appearing side by side they talked of the importance of collaboration and the power of two. @claudia.croft For more see 10’s stories and website. #prada #rafsimons #thedreamteam #united #bestnews
BOTTEGA VENETA: Our driver nearly lost his license getting us to the @bottegaveneta show – such is the not-to-be-missed urgency of fashion’s hottest ticket. Blink and the season’s most crucial silhouette could pass you by. Bottega is white hot right now. Daniel Lee with an unprecedented four (yes four!) Fashion Awards scooped in one evening, is fashion’s man of the moment. Which, given the fickleness of the industry, is a nice way of saying the only way is down. Luckily for Lee (you could call it luck, but I call it design talent), that was not the AW20 story. The power of his vision has phenomenal momentum. Never knew you fancied lavish fringing? You do now. Neon? Who cares? You do. Passionately. Especially when the cuffs of a neon yellow shirt poke out beneath a black Trinity-from-the-Matrix three button trouser suit. Another pressing question: Did you seriously consider jumper dressing until Daniel Lee started making the most interesting knits on the catwalk? Now all you can think about is the slinky high-necked, black, knit maxi dress that moved like a dream along his stark catwalk which was built to resemble a modernist cloister. Movement was a theme for this show. Lee had three ballet dancers (Royal Ballet principles, @frankiegoestohayward, @robertobollw & @cesarcorrales926) in his front row. If some of the pieces in his previous collections erred on the sculptural, this show was about suppleness, softness and fluidity. A glorious, flared catsuit, feathered orange dancing dress or a shearling coat with a shredded fringe at the hem all could have been worn by a latter day Martha Graham. It was bold, expressive, vivid (those neons!); and contradictory. Lee paired the most supple of dresses with rubber galoshes. Aprés ski? Aprés fashion. Accessories? How about a plaited clutch with a lavish leather fringe or a neon knitted satchel? Fringing and ugly brights are now a major part of the fashion conversation and Cuban-heeled boots are the new quilted mules. Bootcut jeans (covered in crystals) also came in from the cold. This show moved the taste making dial. You know it’s good when you realise nothing will ever be the same again.
BEST FOOT FORWARD: “There’s an urban legend that my pussy changes men,” @erykahbadu tells @owenmyers in the cover interview for our new Issue 64. “The men that I fall in love with, and fall in love with me, change jobs and lives." It’s no wonder than that, as part of her latest business venture – Badu World Market – this creative polymath has developed a fragrance scented after her own vagina by burning her old panties. The second of four covers of our new issue is a true feast for the eyes, celebrating 20 years of 10 in all its glory, as Erykah Badu wears a floral fantasy courtesy of Richard Quinn and proves (yet again) why she is the style icon known around the world. Follow the LINK IN BIO to read the full interview and discover more images from inside the mag, styled by Anna Trevelyan and photographed by Shaniqwa Jarvis in Badu’s personal haven of Dallas, Texas. Issue 64 is officially OUT from February 6th and, as you can see, we're not taking the term "celebratory issue" lightly. #20in2020 #BestFootForward #ErykahBadu #AnnaTrevelyan #ShaniqwaJarvis #RichardQuinn #10Magazine
BEST FOOT FORWARD: Introducing the first of four covers of our celebratory Issue 64 titled #BestFootForward. It’s the height of eccentric glam in the form of @maggiejmaurer in @viviennewestwood by @ndreaskronthaler, shot by @cedricbuchet and styled by our Editrix #SophiaNeophitou. This is her Editor’s letter explaining the ethos behind the grand anniversary issue: “This time 20 years ago, a little idea began. A seed was planted and grew, culminating in the launch of 10 Magazine. The idea was to have an environment that celebrated young talent. A home for all the gifted young creatives, designers, photographers and writers. An environment for them all to shine. This 20-year adventure began as a pure moment of desire to propel forward and make an environment, a world where creativity is the principle and singular motivation always. Twenty years on, I really wanted to have a discussion about how we see ourselves moving forward as creatives. In the light of so much change necessary to save our world, how will we, in our industry, step up to the plate and put our best foot forward? It has become a mantra for this issue – “putting our best foot forward” in every way we can. It was a huge undertaking that triggered so many questions about what we need to do to change the course of events. Changes must be applied permanently to all our processes, so this issue and all future issues will be printed on paper that is sustainably sourced (PEFC paper made from sustainably managed forests) in our efforts to make a difference. We have to find ways to make things better, going forward, and address the questions of sustainability, diversity, inclusivity and the eradication of prejudice. We are still part of this system and so we do have a responsibility to be part of the solution. For the issue, we spoke to truly inspiring young activists whose future depends on our actions now. We desperately need to change the narrative. That said, I still believe it is important to inspire and, as the brilliant Alice Wilby puts it, “The fashion shoot is an important tool to inspire, change and future-proof the fashion industry.” Read the Editor’s Letter in full via link in bio.
THE TASTEMAKER: A Sunday state of mind comes courtesy of dramatically fabulous @nataliekingham in our Peeping Ten from Issue 3 of our 10+ boxazine, where we discovered the style gems curated by @matchesfashion’s Buying Director. Photo by @annastokland. #NatalieKingham #10PlusMagazine #EnduringMotionGrace #NatalieKingham #MatchesFashion
THE SITTING: Ignoring the political turmoil of today’s reality by strapping on matching sparkly bras and hitting the town like the Fly twins... Photo by @t.h.hauser and styling by @studio_hector_castro, with beauty by @minkimmakeup & @alexandersoltermannhair for Issue 3 of 10+. #Couture #10PlusMagazine #EnduringMotionGrace
Who is the whimsically sarcastic mind behind the cartoonish illustrations emblazoned all over The @marcjacobs new capsule collection (already worn by @harrystyles), launching today in the UK via @harveynichols? We asked the artist-in-charge @magdaarcher 10 very important questions on life, love and hate. Follow the link in bio! Photo by @themarcjacobs #TheMarcJacobs #MagdaArcher #10Questions #10Magazine
From @bts.bighitofficial in a rainbow of neutrals by @bottegaveneta to @iggypopofficial in a @gucci three-piece suit sans shirt and @feliciathegoat in lobby boy couture à la Wes Anderson - these are 10 of the best moments from last night’s Grammy Awards red carpet. Follow the link in bio to read more about it! #Grammy #GrammyAwards #BillieEilish #Gucci #Lizzo #BTS #10Magazine
The royal family of Ten Towers represented on the red carpet of last night’s Golden Globes with some stunning moments - Cate Blanchett and @jodiemcomer wore @marykatrantzou’s couture pieces from the show at the Temple of Poseidon. @reesewitherspoon kept it classique in a stunning white @roland_mouret gown. GO FAMILY! #CateBlanchett #MaryKatrantzou #RolandMouret #GoldenGlobes #10Magazine
WALES BONNER: You can easily get lost in a @walesbonner collection, trying to decipher all the academic references and artistic inspirations the British designer had on her mind while creating the pieces. And that’s one way of looking at her collections. The other is all about indulging in the pure beauty of what’s on display. Tonight though, Grace Wales Bonner made it easier than ever to indulge into her world in both ways. The space: Lindley Hall in Westminster, a venue that’s not foreign to a fashion show concept. But this time around, the set-up presented round tables scattered throughout the Hall, numbered in style of old-school weddings. Setting the tone of togetherness in the audience was important for Wales Bonner, as she found her inspirations in communities of South London’s Lewisham Youth Centre back in the 1970s, as captured by photographer John Goto. But in her interpretation, the style of these people was at its most refined thanks to the best quality materials like fine suede, thick mohair wools and velvets, cut without a fault. A collaboration with @adidas continued from last season, exploring the field between formality and casualness even further. Have you ever seen a pair of three-stripe trackies or a pair of Sambas look this elegant? The answer is a firm no. At Wales Bonner, thoughts are never said but rather expressed through form and movement. Conservative codes of 1960s Savile Row became subverted by sitting along with more exuberant pieces like the colourful silk shirt printed with an image of a swan taken from a painting by British-Guyanese artist Frank Bowling. Grace Wales Bonner is not just a fashion designer - she’s an art historian, a scholar, a curator and an artist herself, as demonstrated at her last year’s solo show at the Serpentine Gallery. After the AW20 show, it’s also clear she’s a polymath who is still discovering all the ways in which she can express herself. Everyone else? We’re just here for the ride. Photo by @jasonlloydevans #GraceWalesBonner #WalesBonner #AW20 #LFWM #10Magazine
CHARLES JEFFREY: We entered the cult of loverboy for the final show of the day as @_charlesjeffrey staged a dark ceremony that brought a flare of Midsommer to the Battersea Art Centre. Soundtracked by a blistering techno beat, models powered through the space, before halting to salute a tree that appeared as if it was breathing, drenched in CDs and a giant disco ball. Lost boys in logo jumpers, school uniform shorts and bomber jackets with ears on the hoods walked alongside slightly disheveled ball gowns and creators in the finest Loverboy tartan. The beautifully-curated chaos had a historical touch. A sense of ceremony was derived from The Festival of the Horse, which has taken place on the Scottish Island of Orkney for over 200 years. Skipping on the Grand National, the designer favoured a ritualistic dance routine to foreshadow the finale. The procession that is the finale, saw the gang of Loverboy eccentrics walk the space hand in hand to Frankie Goes to Hollywood’s The Power of Love. The Loverboy community remains one of togetherness, compassion and open to all the best dressed weirdos in London. Where do we sign up? #CharlesJeffrey #Loverboy #AW20 #LFWM #10Magazine
EDWARD CRUTCHLEY: Painterly-patterned silks, crystal embroideries and gold, oh my! The London Fashion Week Men’s AW20 kicked off with a visual extravagance courtesy of none other than @edwardcrutchley. This season, his usual cultural exchange in traditional dress took to new heights, without borders of gender, sexuality or nationality. Culturally ambiguous, his models walked down in a demonstration of pure, unadulterated opulence. After a double win at last year’s @thewoolmarkcompany Prize, Crutchley took it upon himself to expand his own creativity to uncharted territories. And thanks to his experience of working with @mrkimjones for years, the successful outcome comes as no surprise. Building upon traditions of royal silhouettes from the past, he found a new sense of sophistication in abundance. Custom brocades and earthy-toned plaids covered layers of tailoring, with voluminous fur coats on top. A print collaboration with erotic American artist @erikjonesart came from Crutchley’s own personal interest. He bought one of Jones’ large paintings as a congratulations to himself after winning the Woolmark Prizes, and then stayed in touch via Instagram before finally finding the right moment to work together. The neon psychedelia contrasted the muddy tones of the rest of the collection, completing the range of his style reach. In a time a lot of the world is dedicated to pulling back, it’s refreshing to see someone who goes all out when it comes to expressing themselves. “I asked myself, ‘What would Dolly Parton do?’” Crutchley said backstage after the show. The answer is: a divinely tailored white silk jacket with lace embroidery and crystal appliqués. This is drag at its finest, and f you like your money where you see it, you’re gonna want to dig deep into your pocket to spend it on these clothes. Photo by @jasonlloydevans #EdwardCrutchley #LFWM #AW20 #ErikJones #10Magazine
#repost @rae_begley (State of Emergency) - Can't sleep. I also couldn't have one drink on new years, it felt inappropriate to celebrate whilst there's so much suffering happening all across Australia from the bushfires. Apologies to friends and family reaching out with new years wishes, I've found it hard to say the words 'happy new year'; it doesn't feel like that here in Australia, I feel sad and angry. So many friends and people I know have been affected, are still in crisis mode. Australia is currently making history and not enough people are talking about it. Australia has officially made the list of the 'largest fires in recorded history in the world' after the 1939 Black Friday bushfires and we're still on fire. Please everyone speak up! Use your social media channels so people and media around the world understand that this is significant on a global scale. Just as the Amazon and the Notre Dame were important this needs our urgent attention. People have power in numbers. Over 500 people have lost homes, over 12.35 million acres have burned and 'ecologists from the University of Sydney now estimate 480 million mammals, birds and reptiles have been lost since September' in the 2019 Australian bushfires and it's the start of Summer. This is not 'normal' and it shouldn't become the new normal. On the upside, it could be so much worse; we are so lucky to have the dedicated and hard working volunteer firefighters across the country, they really are extraordinary what they are managing to do out in the field every day. Legends. If only our government could show up at this level of care. Right now, Australia is still on fire, many are trapped in holiday destinations or defending their homes with basic supplies including water waning. It feels like every day a new fire starts. The south coast of NSW is on high alert for a 43 degree day on Saturday. For many of us we won't comprehend the impact until we experience the aftermath. It's heartbreaking. Climate action now @scottmorrisonmp please support @nswrfs @redcrossau @theclimatecouncil @salvosau @wireswildliferescue @wwf_australia - photo credits @mattabbottphoto @nytimes and @rae_begley words and picture
Happy 2020 new decade and my spilt personality according to this Disney App! Better than ancestry.com any day!! Last day of just doing nothing before the fun begins back to work!! Happy New Year!! Sophia Neophitou #happynewyear #twofacesofsoph #disneyapp #whoami #whodoyouthinkyouare #princess
“100 WOMEN, 100 STYLES: The Women Who Changed the Way We Look is a celebration of some of the most stylish, pioneering, outspoken, outlandish, outstanding women of the 20th and 21st centuries. One of the best parts of putting together this book was having the opportunity to draw up this list. Who was worthy of being in the 100? Although most of these women are already celebrated in one way or another, I wanted them to be women of substance, women who have contributed culturally, politically, intellectually, artistically or stylistically to the world. I wanted this to be a starting point for conversations, an opportunity to be intrigued and to want to find out more. Some of these women are not talked about so much these days and I wanted to give them a shout-out, to remind a new generation of what they did, what they said, how they changed the world and how they looked.” Ahead of the next decade, @tamsinblanchard selects 10 trailblazerrs from her latest book that changed the way we dress, act and behave. Follow the link in bio to discover the full 10 - including @madonna, Georgia O’Keefe and @nenehcherryofficial. #PatCleveland #TamsinBlanchard #100Women100Styles #10PlusMagazine #EnduringMotionGrace #GirlPower
THE HOUSE OF DIOR: The Dior atelier is a well-oiled machine, but passions run deep. Chiuri reflects on the unique culture.“ The atelier is a strange place because they are all in competition. All the individual premières are very nice, but between themselves they are terrible, terrible,” she says, only half-joking. “Because they are in competition for who made the most beautiful dress. They are really proud of what they do. This is good. It means that you push yourself.” Excellence, thy name is Dior. @claudia.croft takes a look behind the scenes of @dior’s Haute Couture ateliers at Avenue Montaigne via link in bio, in a piece taken from Issue 3 of 10. Portrait photo by @maria___ziegelboeck . #Dior #HauteCouture #10PlusMagazine #EnduringMotionGrace #mariagraziachiuri