On this day in 1949, Adi Dassler registered the “Adi Dassler adidas Sportschuhfabrik” and set to work with 47 employees in the small town of Herzogenaurach. Since then, we have done our best for the best. We have improved and grown. We’ve made an impact not only on sport and athletes, but on fashion, music, sustainability and beyond. . Each product represents a moment in our history over the last 70 years that helped shape culture and shift perceptions on what it means to be a sports brand. Looking ahead to the future, always remembering where we came from. This is our story. . 1950, Samba 1965, Gazelle 1967, Franz Beckenbauer 1970, Superstar 1973, Stan Smith 1994, Predator Cup 2013, Energy Boost 2015, NMD R1 Primeknit 2016, adidas x Parley 2017, Futurecraft 4D . See more at adidas.com
thinking of everyone today we finished recording our song and just put it up. All my proceeds from this song will go to Gilroy garlic festival victims relief fund, El Paso community relief fund and Dayton foundation X
From running the track to ruling the streets. . Originally designed for running, the reimagined #OZWEEGO returns - this time for a new generation. Tap to shop. . Explore more at adidas.com/OZWEEGO
A little tour xx Jones beach to the Hollywood bowl 🎪
NORMAN FUCKING ROCKWELL tracklist next to Duke 🎥
Me looking at you eating carbs like
Girlies, if you’re looking for any beautiful summer reading... i’m so in love with these books and audiobooks. I really think Clarissa, La Contadora- the keeper of the old stories- has to be one of the most stunning writers of our time. Thank you to Tessa DiPietro, an out of this world intuitive healer for recommending this a while ago.
I think you’re gonna love the new double video I did with Rich Lee for two songs off the new record – ‘fuck it I love you!’ And ‘the greatest’
Imagine a future that’s made to be remade. . The adidas by @StellaMcCartney Infinite Hoodie. A 100% recyclable concept created in collaboration with @EVRNU. . Coming to your future soon. Worn by @garbimuguruza #aSMC #HereToCreate
While it’s estimated that 30 million women and girls play football around the world, the reality is that significant financial and cultural barriers still limit participation. . This week in Lyon, football players, coaches and referees from more than 50 countries are spending their days at @equalplayingfieldinitiative’s Festival of Football, where they have access to workshops, skills and coaching sessions. Equipping them with skills is one part of driving change - so that they can return to their communities feeling empowered to take action and level the playing field themselves. Head to @adidasWomen to see more around this initiative. . Photo by @floracmac #HereToCreate #AnyGirlAnywhere
We’re in Sweden! Come see us in a couple of hours 💐
Look who I found in Denmark! Tonight we share the same stage again in Sweden !!!!
Feet deserve a runner’s high too. #PULSEBOOST HD sits on an all-new Boost HD midsole for increased stability with the same crazy responsiveness and comfort. . Available exclusively in Titanium BOOST HD in Europe and South America and White BOOST HD in North America and Asia. Shop now at adidas.com/FeelTheBoost
So grateful to be in Dublin getting ready for the show and also so happy I got to see my girlies before I left! Come see us down at the castle tomorrow 🍀
Ive been a die-hard fan of Indian cricket since childhood. Invested so much emotion into our beloved team. Willing and wanting them to be the undisputed best in the world. And then, there was VIRAT KOHLI. Ive witnessed a brash boy evolve into the very embodiment of class. Displaying a rare brand of ferocity and passionate expression, he changed the face of Indian cricket forever. He’s well on his way to being hailed as the greatest of all time. Leading our country like a true alpha warrior. Yeh naya India hai, aur yeh banda naye India ka Hero hai. We are proud of you, Kaptaan. 🇮🇳 @virat.kohli
Eat. Sleep. Dominate. Repeat. The name is Hardik. Hardik Pandya. 🏏✌🏾✊🏾 @hardikpandya93 ma boi #unstoppable
A beacon of positive energy! A true exemplar of the champion mindset and gentlemanly conduct! Always invigorating to meet him! 😍❤️🙏🏽 Saari duniya jise GABBAR ke naam se jaanti hai! @shikhardofficial 🏏👊🏽 wish you a speedy recovery, Shera!
BIGGG DAWGGG!!! BOHT HARDDD!!! @rahulkl 🏏💥💥💥 That’s how you step up and make a statement!☝🏾 (dat Technique doe 🥶🥶🥶 ufffff)
“There’s a quote I read about a year ago that really stuck with me, ‘Be the person you needed when you were younger,’ and for me that means someone being their authentic self while chasing their dream.” @nikkihiltz . Inspiring the next generation to be proud of who they are starts with showing them how. #LoveUnites
I luv the songs I put out over the last year 🌴 🌊
Imagine being told you can’t win when it counts. You don’t have what it takes. You’re not built for this. And then imagine shutting out the noise, defeating the reigning champions, and bringing your franchise its first NBA title. @kyle_lowry7 #HereToCreate
Every participant makes a difference in the race to keep our oceans clean. For every km run, $1USD will be contributed to Parley Ocean School (capped at $1.5 million) to educate today’s youth on how to create a better future for our planet. . Head to adidas.com/RunForTheOceans to sign up now. . #adidasParley @parley.tv
Less than 10% of global plastic waste is recycled. Although it might seem like an overwhelming challenge, there are simple actions we can take to help drive the change we need. And when millions of people make them together, we can have real impact. . Sign up to #RunForTheOceans at adidas.com/RunForTheOceans . #adidasParley @parley.tv
Three covers for vogue Italia i’m feeling super blessed that they asked me to do this and included some of my poetry – I usually like to stay low-key and stay in the studio and work but I’ve been buying my Italian vogue since I was 11 so I’m kind of in disbelief🕶🖤 thank you Giovanni Bianco – and Steven Klein for shooting. Also Franca I’m thinking of you xx Duchessa
‘I’M WRITING MY FUTURE’ in @vogueitalia Shot by @stevenkleinstudio styled by @ariannephillips Wearing @moschino June issue on newsstands Tuesday the 4th. ‘May my eyes always stay level to the horizon may they never gaze as high as heaven to ask why may I never go where angels fear to tread so as to have to ask for answers in the sky.’ Keep reading my poems on the pages of #VogueItalia
Happiest of birthdays to my June bugs! *Not pictured - 5 other June babies who were in the room! 🎂🥤💌
♋️ 🌪🎂🥤 ♊️
Born from liquid. Sculpted by light. Perfected by oxygen. This is what happens when sport meets Silicon Valley. . ALPHAEDGE 4D, available at adidas.com/4D . #ALPHAEDGE #ADIDAS4D
Thinking of everyone who gave their lives in service for us to have the freedom to enjoy this beautiful weekend. 🇺🇸
Its a ‘miracle script’!!! 😍 Thrilled to announce my next film - ‘JAYESHBHAI JORDAAR’ 🎥 @yrf #JayeshbhaiJordaar
St Christopher charms in hopes of not wiping out this Memorial Day 🥤
I had a vision
Do your own Max Fresh Rap, shoot it on video, & share it with me on #MaxFreshRapBattle #ColgateMaxFresh to get a chance to meet me & also win some sick merch. Go on, homes..lets see you drop ‘em bars like dey hot 🤟🏽 #MaxFreshRapBattle #ColgateMaxFresh Find Rap Details Here : http://colgatecares.co.in/maxfreshrapbattle/
VOTE!!! 🇮🇳 🗳
In Virginia Beach where it all began, @Pharrell continues his vision to unite the human race at Something in the Water festival. . #HereToCreate #SITWfest
Come nightfall, our time becomes our own. Gone is the order of the day and out comes the time to pursue our vision. #NITEJOGGER is the physical proof of this truth. . Available on adidas.com and in stores. . Photo by @salim_adam Featuring @snoochieshy and @unknwnt9 @adidasOriginals @adidaslondon
it comes in waves
all you have to do is change everything...
Real housewives of West Hollywood Happy Easter !!!!🐣
One shoe. 100% TPU. 100% Recyclable. Made to be remade without losing performance. For a world without plastic waste. . Learn the story behind turning this six year long passion project into a reality, now on IGTV. . #Futurecraft
Jesse has a new album out!
Past the bushes Cypress thriving
Match the sun that’s slowly sinking at the height of afternoon in the heat of summer evening like a phoenix like a chemtrail like a wavelength no one is claiming. Georgia O’Keefe Georgia peaches doing nothing but your painting for forever forget teachers forget him for ever leaving
Down the road that’s green and winding past the bushes cypress thriving past the chain link fence and driving further down the road less traveled there you are athleisure ware unraveled now I see you clear...... You don’t want to be forgotten you just want to disappear
It’s times like this as the marine layer lifts off the sea on the dock with the candle lit that I think to myself there are things you still don’t know about me like sometimes I’m afraid my sadness is too big and that one day you might have to help me handle it.
but until then may I always keep my eyes level to this skyline assessing the glittering new development off of the coast of Long Beach never to heaven or revenant because I have faith in man as strange as that seems in times like these and it’s not just because of the warmth i’ve found in your brown eyes but because I believe in the goodness in me that it’s firm enough to plant a flag in or a rosebud or to build a new life.
A new beginning. More on 4.4.
My photos for The Land of 1000 Fires
Here’s to the women who aren’t afraid to follow their unconventional passions. See @mariataylor’s take on breaking up the boys club via IGTV now.
Equal pay for equal play. . #FIFAWWC #WorldCup
Here’s to the women who fight for what they deserve. Get inspired by @reeba04’s story of leveling the playing field, now on IGTV. . #InternationalWomensDay
#ULTRABOOST 19 wasn’t built in a day. The Primeknit 360 seamless upper crafted to perfection. . Tap to shop. . Art by @glackster
More energy. More responsive. More comfort. More support. All at the same time. . Tap to shop #ULTRABOOST 19. Now available in stores and online at adidas.com/running_ultraboost
“I’m way further up this never-ending mountain than I thought I would ever be.” @childishgambino Record of the Year, Best Music Video, Song of the Year, Best Rap/Sung Performance. . #HereToCreate
It's His House. Sony Michel, Champion. #HereToCreate . @flyguy2stackz @adidasfballus
Let whoever say whatever. Patrick Mahomes II, MVP. #HereToCreate . @patrickmahomes5 @adidasfballus
Simplicity is our boldest attitude. . Shop #CONTINENTAL80, now available in stores and online at adidas.com/Continental80
Inspire each other to create the future. . #adidasOriginals #PFW Photo: @flora_metayer
A piece of history. The original ULTRABOOST will be unlocked from the archives on December 1st at adidas.com/ultraboost. . #ULTRABOOST
Precision designed to let you take control of the energy you create. . ALPHAEDGE 4D drops November 17th on adidas.com. Save the date and this post to your collection. 📲 . #ALPHAEDGE #adidas4D
Control creates chaos. . Coming November 17th. . #ALPHAEDGE #adidas4D
Confidence has no ceiling. @mayajama wears the Statement Collection. . Shop now at adidas.com/StatementCollection . #HereToCreate
“Different places that I visit inspire me. I like to wear different outfits based on where I am in the world.” - @dualipa Dua wears the Statement Collection. Tap to shop. . #HereToCreate
It takes more than a dream to become a World Champion. @PaulPogba . Shop now at adidas.com/PODSystem #PODSystem
When New York imagines, creativity comes to life. Swipe to see the complete Never Made collection, bringing together silhouettes of the past and present. . Available October 17th. See more at adidas.com/NeverMade
Past empowers future. At the Makers Lab in NYC, creators build their own imaginative yet iconic silhouettes by fusing past and present designs together. . Learn more at adidas.com/hypefest
New York city’s creators came together to create a brand new shoe, Boost Your Castella. The shoe was named by the community and crafted by @j.theripper. . Discover more at adidas.com/hypefest
WE GOT LOVE. YEEZY BOOST 350 V2 TRIPLE WHITE. 9.21.18
WE GOT LOVE. YEEZY BOOST 350 V2 TRIPLE WHITE. 9.21.18