On this day in 1949, Adi Dassler registered the “Adi Dassler adidas Sportschuhfabrik” and set to work with 47 employees in the small town of Herzogenaurach. Since then, we have done our best for the best. We have improved and grown. We’ve made an impact not only on sport and athletes, but on fashion, music, sustainability and beyond. . Each product represents a moment in our history over the last 70 years that helped shape culture and shift perceptions on what it means to be a sports brand. Looking ahead to the future, always remembering where we came from. This is our story. . 1950, Samba 1965, Gazelle 1967, Franz Beckenbauer 1970, Superstar 1973, Stan Smith 1994, Predator Cup 2013, Energy Boost 2015, NMD R1 Primeknit 2016, adidas x Parley 2017, Futurecraft 4D . See more at adidas.com
From running the track to ruling the streets. . Originally designed for running, the reimagined #OZWEEGO returns - this time for a new generation. Tap to shop. . Explore more at adidas.com/OZWEEGO
it’s definitely ok to play tourist
I love adventure but there’s nothing like breakfast at home ❤️ Todos os ingredients que usei no pequeno-almoço de hoje estão na minha nova campanha da #Prozis 😎 Até dia 04/08/2019 Em compras de valor igual ou superior a 40 EUR: - Flocos de Aveia 🥣 - Sachet Organic Vegetable Protein x4 🥦 - Sementes de Chia (Adiciona meia 🍌 e 💧para fazeres um batido igual ao meu!) Em compras de valor igual ou superior a 60 EUR: - Lean Bagel🥯 - Manteiga de Amendoim Orgânica🍯🥜 Acede através do Link prozis.com/Bw5 e coloca o meu código ANITACOSTA (no checkout). Manténs 10% desc directo na tua encomenda e em todos os produtos do site. #brunch #breakfast
I’ve been wearing green all day every day 🦖🦖🦖 #visitmadeira #madeiranowordsneeded #summerineurope
Disposable cameras for everlasting moments📸 #visitmadeira #nowordsneededmadeira #summerineurope
Yesterday we walked through #Laurisilva. It’s a 20 million years old forest that survived the ice age! 20 million years of pure green beauty! In 1999, it was declared by UNESCO as a World Heritage Site. I’m going home with a mind full of wild forests 🌿🌳🦕🦖 #visitmadeira #madeiranowordsneeded
This is such a pretty world, isn’t it? 🌊 #visitmadeira #visitportugal #madeiranowordsneeded #summerineurope
Madeira is all about delicious food and dreamy views 🌊 #visitmadeira #madeiranowordsneeded
Location: Planet Earth 🌍 #visitmadeira #madeiranowordsneeded
Got up at 5.30am to have an early meeting with the sun at #picodoarieiro ! It was worth every hour of sleep I didn't get to sleep ❤ #visitmadeira #madeiranowordsneeded (Picture taken w/ #SamsungGalaxyS10 #withgalaxy
🐠erGIRL #uterque #uterquesquad #porto #europeansummer
The most typical view that is hard to get tired of
Capturing people capturing places
Everyone expects Venice to be beautiful. It 100% delivers
Doors in Palm Springs - from the essentials for every tourist visiting California
Imagine a future that’s made to be remade. . The adidas by @StellaMcCartney Infinite Hoodie. A 100% recyclable concept created in collaboration with @EVRNU. . Coming to your future soon. Worn by @garbimuguruza #aSMC #HereToCreate
Saint Petersburg had the best of colors that day
Rehearsal preparations for the military parade on Victory Day ‘18
While it’s estimated that 30 million women and girls play football around the world, the reality is that significant financial and cultural barriers still limit participation. . This week in Lyon, football players, coaches and referees from more than 50 countries are spending their days at @equalplayingfieldinitiative’s Festival of Football, where they have access to workshops, skills and coaching sessions. Equipping them with skills is one part of driving change - so that they can return to their communities feeling empowered to take action and level the playing field themselves. Head to @adidasWomen to see more around this initiative. . Photo by @floracmac #HereToCreate #AnyGirlAnywhere
Feet deserve a runner’s high too. #PULSEBOOST HD sits on an all-new Boost HD midsole for increased stability with the same crazy responsiveness and comfort. . Available exclusively in Titanium BOOST HD in Europe and South America and White BOOST HD in North America and Asia. Shop now at adidas.com/FeelTheBoost
Muralla Roja on a sunny day
“There’s a quote I read about a year ago that really stuck with me, ‘Be the person you needed when you were younger,’ and for me that means someone being their authentic self while chasing their dream.” @nikkihiltz . Inspiring the next generation to be proud of who they are starts with showing them how. #LoveUnites
Imagine being told you can’t win when it counts. You don’t have what it takes. You’re not built for this. And then imagine shutting out the noise, defeating the reigning champions, and bringing your franchise its first NBA title. @kyle_lowry7 #HereToCreate
A surprising view in Costa Blanca
Every participant makes a difference in the race to keep our oceans clean. For every km run, $1USD will be contributed to Parley Ocean School (capped at $1.5 million) to educate today’s youth on how to create a better future for our planet. . Head to adidas.com/RunForTheOceans to sign up now. . #adidasParley @parley.tv
Less than 10% of global plastic waste is recycled. Although it might seem like an overwhelming challenge, there are simple actions we can take to help drive the change we need. And when millions of people make them together, we can have real impact. . Sign up to #RunForTheOceans at adidas.com/RunForTheOceans . #adidasParley @parley.tv
Born from liquid. Sculpted by light. Perfected by oxygen. This is what happens when sport meets Silicon Valley. . ALPHAEDGE 4D, available at adidas.com/4D . #ALPHAEDGE #ADIDAS4D
Spring in #35mm
All things citrus with @ateliercologne Pomélo Paradis — ready to welcome summer’s sunny days with this fresh and fruity scent 🍊☀️ #ateliercologne
My feed might be all yellow and chill but I’m putting on my sneakers to go for a not so chill #monday run! It’s #cardiomonday to pay the sins of the weekend ⚡️
Time to stop.
Still working on that green aesthetic 🌱
This Tie-dye dress from @parfois takes my mind all the way back to the 90’s 💙 #parfoisandfriends #parfoistiedye
Another day, another salad look 🥦🥒🍏 #uterquesquad
“Sure, give me an adventure and I’ll ride it.” – M.Maur There’s a brand new (FRESH!!) story on my blog with my new ride! I’m pretty sure @elcorteinglespt wants to see you riding your bike! Go read my new post and go get your 🚲 #elcorteinglespt #desportoeci #ciclismoeci
C🍊L🍏R #uterque #uterquesquad
My pants look just like my lunch 🥒🥦🍏🍐🥙🥦 #uterque #uterquesquad
Tropical vibes 🌴🌴🌴 #WITHGALAXY #samsunggalaxy
30° 🔥 #browniegirl
Up north; discovering 4 northern cities in Portugal ~ Porto, Braga, Guimarães e Viana do Castelo: estas foram as 4 cidades que andei a descobrir e redescobrir com os #cafeschristina, onde as fotografias serão transformadas nos pacotes de açúcar que acompanham o café. Em breve mostrarei as 12 escolhidas, fiquem atentos!
A place that is sure to brighten your day. Burano is an old fishing village - legend has it that the houses were painted in bright hues so fiehermen could see their way home when fog blanketed the lagoon. The colors of these houses, it is said, have been with the families for centuries.
In Virginia Beach where it all began, @Pharrell continues his vision to unite the human race at Something in the Water festival. . #HereToCreate #SITWfest
Come nightfall, our time becomes our own. Gone is the order of the day and out comes the time to pursue our vision. #NITEJOGGER is the physical proof of this truth. . Available on adidas.com and in stores. . Photo by @salim_adam Featuring @snoochieshy and @unknwnt9 @adidasOriginals @adidaslondon
Take a walk on the wild side
Scene from an Italian afternoon
One shoe. 100% TPU. 100% Recyclable. Made to be remade without losing performance. For a world without plastic waste. . Learn the story behind turning this six year long passion project into a reality, now on IGTV. . #Futurecraft
The perfect hues of La Muralla Roja
Pink Art Deco on a garden one can walk and dream in, could I ask for anything more?
I love a mid-season look 😎
I used to have a yellow T-shirt in my early teen years and I remember how confident I felt when I was wearing it. Yellow really brings some good memories to me. So here I am, in my late 20’s, back to #YELLOW now with @iroparis 🐣 #genZyellow
Perspective. #bmw #serie3 #caetanobavieraporto
A new beginning. More on 4.4.
“Color is a power which directly influences the soul” - Wassily Kandinsky #london #ootd #streetstyle
Only human by Martin Parr 🌈
I bet every place in the world would be fun with her 🖤 Thanks for everything my Londoner! #London
Going home ☺️
One must keep an eye on their blood sugar level, right ? 😉🧁
The beautiful light of Rome makes my job so much easier ✨
“If I had a thousand of lifetimes, I’d live them all in Italy.” 🍝
Welcoming spring by the sea [2/3]
Just a happy sunny day. They’re the best #slowdownaroundtheworld
Here’s to the women who aren’t afraid to follow their unconventional passions. See @mariataylor’s take on breaking up the boys club via IGTV now.
Equal pay for equal play. . #FIFAWWC #WorldCup
Here’s to the women who fight for what they deserve. Get inspired by @reeba04’s story of leveling the playing field, now on IGTV. . #InternationalWomensDay
I know it’s only Wednesday but I’m wearing my Friday night mood for a good reason! A @perfumesecompanhia.pt do Arrábida shopping está maior a partir desta sexta-feira e para celebrar a nova cara da loja (e o dia da mulher!) a P&C está com uma campanha de 25% de desconto em todos os produtos durante o fim de semana (de 8 a 10 de Março). Vou lá estar sexta-feira às 13:00h - see you there? ☺️ #perfumesecompanhia #ad
Intimissi just took me straight to spring 🍊 #intimissimi #italianlingerie (Parceria remunerada com @intimissimiofficial )
Shameless selfie 🤳 #sunday
Happy 50th anniversary #Phyto and thanks for inviting me to join the family :) I love my hair and I’m glad it’s in good hands now! @phytoportugal #oPoderVegetal #phyto50
Mom’s old kerchief 🖤
I’m obsessed with him 🖤 #hamlet
Hungry ? Até 10 de Março, na @prozisportugal >30€ - Oferta de Quinoa Prozis >50€ - Recebe a tua quinoa + Pack de frutos secos: amendoas + avelas + cajus + nozes >70€ Recebe a quinoa que escolheste + Pack de frutos secos: amendoas + avelas + cajus + nozes + pack de sementes: embalagem de sementes de abóbora + Linhaça Usa o código ANITACOSTA (no checkout). Manténs 10% desc directo na tua encomenda e em todos os produtos do site. #thenewhealthy #prozis #prozisportugal #ad
I have a thing for clouds.
One last from the baths. For now. And people still ask where inspiration comes from. You can find it everywhere, from the surrounding architecture to that groceries bag in front of some pink flip-flops
Whites from last week 🖤
#ULTRABOOST 19 wasn’t built in a day. The Primeknit 360 seamless upper crafted to perfection. . Tap to shop. . Art by @glackster
More energy. More responsive. More comfort. More support. All at the same time. . Tap to shop #ULTRABOOST 19. Now available in stores and online at adidas.com/running_ultraboost
The only reason I can love a crowded place, taking pictures
I love it all! The workout in the morning, my makeup look and a crazy busy day. But there’s nothing like getting home and taking it all off! The makeup and the concerns. Just to sit on my couch with my clean face, eating a big salad while watching my favorite show 🖤 #jowae #naturalbeauty
Spring is in a rush 🖤
I think I like the interiors of Budapest even more than the outside!
🎶I wish that I could be like the cool kids 'Cause all the cool kids, they seem to fit in I wish that I could be like the cool kids Like the cool kids🎶 #parfoisalliam #parfoisandfriends
“I’m way further up this never-ending mountain than I thought I would ever be.” @childishgambino Record of the Year, Best Music Video, Song of the Year, Best Rap/Sung Performance. . #HereToCreate
Pink from the archives
What a pretty nice corner I thought. Sometimes, everything comes together.
Seeing between the lines
The best neighborhood colors
It's His House. Sony Michel, Champion. #HereToCreate . @flyguy2stackz @adidasfballus
Let whoever say whatever. Patrick Mahomes II, MVP. #HereToCreate . @patrickmahomes5 @adidasfballus
Boy how I miss this city
Simplicity is our boldest attitude. . Shop #CONTINENTAL80, now available in stores and online at adidas.com/Continental80
On my first visit to Gellert I didn’t realize I missed the sight of the most beautiful room there. So before heading to the airport to go home, I quickly got in again to see what it was like and have the opportunity to capture it. I didn’t want to take multiple shots of the same person and view, since everyone was probably already uncomfortable with the fully-dressed-but-in-slippers-girl holding a big camera. I only realized the light was beautifully coming in after I sat down and edited these images. Glad I decided to go back. There he was, in 40ºC, pondering about the meaning of life.
Inspire each other to create the future. . #adidasOriginals #PFW Photo: @flora_metayer
New year’s resolution: get closer.
Palm Springs pink series continues with another curious fact that I learned recently: the girl-pink boy-blue divide only started in the mid-20th century. In 1893 an article in the New York Times stated that the rule was that you should always give pink to a boy and blue to a girl - because pink was “the more decided and stronger” color, while blue was “more delicate and dainty”... but I’m glad we’re slowly realizing that colors can be just that - colors - and each person will look at them differently, according to their personal taste. Personally, you know I love both.
In 1979, an American professor announced that he had found a way of making people less aggressive - the secret, he said, was a specific shade of bright pink: the Baker-Miller pink. I say, paint whole cities with it.
Lisbon and its magical corners. Happy 2019 everyone 🙃
Classic Lisbon and its light
As soon as I saw this pink alleyway in the corner of my eye I knew it would be a personal favorite. The tones and light coming in were just right to capture the new smart EQ fortwo in action. The silence of this 100% electric car matched perfectly with the quiet scene. This is my second shot for @smart_worldwide and last week’s #smartinstabattle - give some love to your favorite shots on their feed and vote for the winner!
Last week I had the pleasure of driving around Lisbon for the #smartinstabattle with the 100% electric smart EQ fortwo. Check out @smart_worldwide account to see some of my pictures throughout the city. This car is a blast, really. Super fun to drive and can fit everywhere - which is absolutely essential when driving around this city. And yes, I loved how it matched the size of this yellow house!
These last few days I got the chance to be a tourist in my own city. And boy was it good! - @smart_worldwide brought their 100% electric smart EQ fortwo for a new #smartinstabattle in Lisbon! 24hours to shoot around the city and show how it’s such a great solution for urban environments and busting cities. Definitely the most fun I had driving a car so far - super light, quiet and fast. Already missing it!
A piece of history. The original ULTRABOOST will be unlocked from the archives on December 1st at adidas.com/ultraboost. . #ULTRABOOST
Precision designed to let you take control of the energy you create. . ALPHAEDGE 4D drops November 17th on adidas.com. Save the date and this post to your collection. 📲 . #ALPHAEDGE #adidas4D
Control creates chaos. . Coming November 17th. . #ALPHAEDGE #adidas4D
Confidence has no ceiling. @mayajama wears the Statement Collection. . Shop now at adidas.com/StatementCollection . #HereToCreate
“Different places that I visit inspire me. I like to wear different outfits based on where I am in the world.” - @dualipa Dua wears the Statement Collection. Tap to shop. . #HereToCreate
It takes more than a dream to become a World Champion. @PaulPogba . Shop now at adidas.com/PODSystem #PODSystem
When New York imagines, creativity comes to life. Swipe to see the complete Never Made collection, bringing together silhouettes of the past and present. . Available October 17th. See more at adidas.com/NeverMade
Past empowers future. At the Makers Lab in NYC, creators build their own imaginative yet iconic silhouettes by fusing past and present designs together. . Learn more at adidas.com/hypefest
New York city’s creators came together to create a brand new shoe, Boost Your Castella. The shoe was named by the community and crafted by @j.theripper. . Discover more at adidas.com/hypefest
WE GOT LOVE. YEEZY BOOST 350 V2 TRIPLE WHITE. 9.21.18
WE GOT LOVE. YEEZY BOOST 350 V2 TRIPLE WHITE. 9.21.18