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The star of the party. Featuring cascading ruffles across the bodice, our Colorblocked Ruffle Shoulder Gown is an elegant choice. #BEYOUROWNMUSE #BCBGMAXAZRIA
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The look of the moment: romantic dressing. #BCBGMAXAZRIA
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Our Embroidered Deep V Maxi Dress is the embodiment of romance and femininity. Wear with sandals for a summer look or pair with heels to dress it up. #BCBGMAXAZRIA
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“You are your own trendsetter.” — @adrianalima #BEYOUROWNMUSE #BCBGMAXAZRIA
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Be everything and more. #BEYOUROWNMUSE #BCBGMAXAZRIA
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Behind the scenes of #BEYOUROWNMUSE. To celebrate the return of @adrianalima as our #FW19 muse, we partnered with photographer @zoeygrossman and stylist @rachaelwangstudio to bring the story to life. Check out more BTS footage in our Stories. #BCBGMAXAZRIA
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“You make your own rules. You empower yourself by believing in yourself no matter what.” — @adrianalima on what it means to #BEYOUROWNMUSE. #BCBGMAXAZRIA
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“You make your own rules. You empower yourself by believing in yourself no matter what.” — @adrianalima on what it means to #BEYOUROWNMUSE. #BCBGMAXAZRIA
bcbgmaxazria
“You make your own rules. You empower yourself by believing in yourself no matter what.” — @adrianalima on what it means to #BEYOUROWNMUSE. #BCBGMAXAZRIA
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Early in her career, Adriana Lima served as the face of #BCBGMAXAZRIA. Her return as the face of #FW19 highlights an enduring legacy of romantic styling and powerful silhouettes that carries through from the brand’s 1989 founding to the present. As the year comes to a close, we honor our founder #MaxAzria with a bold yet timeless collection designed for the modern woman. #BEYOUROWNMUSE
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#BCBGMAXAZRIA is synonymous with vibrant colors, bold prints, innovative cuts and playful juxtapositions of masculine and feminine. Distinctive silhouettes and styles that transcend seasons offer an endless array of ways for women to channel their point of view through dressing. The clothing we create appeals to those who like to push fashion boundaries, as well as those who are drawn to the quiet confidence of classic styles. #BEYOUROWNMUSE
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Introducing #BEYOUROWNMUSE, our #FW19 campaign featuring @adrianalima. Here at #BCBGMAXAZRIA, our design begins and ends with the muse— the women who bring ideas to life. Over the decades, we have always championed women as tastemakers, creatives and leaders, and strongly believe that all women possess an inner strength and beauty that they can channel into their endeavors. To us, #BEYOUROWNMUSE means to look within, and to use what you find there to inspire all that you do— from choosing an outfit, to running a business, to living a beautiful life.
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For when you need an extra layer. @weworewhat in our Two Piece Sweater Dress, on sale now. #bcbgmaxazria
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Balance edgy with feminine in our Sleeveless Faux Leather Peplum Top. #bcbgmaxazria
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Looks that can stand the heat. Complete your summer wardrobe with warm weather essentials like our Shirred Cropped Peasant Top, online now. #bcbgmaxazria
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Marigold, amber, mustard— stay golden in our Strappy Wide Leg Jumpsuit. #bcbgmaxazria
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Nothing faux about it. Made to be worn day or night, our Costa Stripe Faux Wrap Dress is the transitional piece of your dreams. #bcbgmaxazria
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A field of flowers that you can wear. #bcbgmaxazria
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Take on the night in our Fringe-Trimmed Flared Gown. #bcbgmaxazria
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When your best friend is also your daughter. Celebrating #DayOfFriendship with @mothermusemag and sweet Adeline in #bcbgmaxazria + #bcbggirls.
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Keep it cool in our summer linens - now available on bcbg.com. #bcbgmaxazria
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Meet our Elaine Lace Up Bootie. A little retro, a little femme— with just the right amount of lace. #bcbgmaxazria
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Colorful, bold, elegant. Add some pattern to your closet with our new summer pieces. #bcbgmaxazria
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Keep it classic with our balanced essentials, like the Arelia Long Blazer. #bcbgmaxazria
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Don’t let this one go. Our Olivia Clutch is an elevated addition to any look. #bcbgmaxazria
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Out of office. @elyadangelo in our Strappy Flared Midi Dress on vacation somewhere beautiful. #bcbgmaxazria
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The look of the season: cropped tops. An elegant must-have. #bcbgmaxazria
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No need to complicate it. Our Two-Tone Faux Wrap Top keeps it simple and sleek. #bcbgmaxazria
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Dreaming of summer days in our Fringe-Trimmed Maxi Dress. #bcbgmaxazria
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Our Strappy Bodycon Dress— perfect for that party you’re going to tonight. #bcbgmaxazria
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Giving us Friday feelings. @sarahchristine #bcbgmaxazria
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All in the details. Our Twist Front Striped Dress is always a chic option. #BCBGMAXAZRIA
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Better Together. Triple your outfit options with matching tops and bottoms that make sleek separates. #bcbgmaxazria
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Weekend wear done right by @flauntandcenter in the Cropped Peasant Top + Single Pleated Pant. #bcbgmaxazria
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When in doubt, go with red. #bcbgmaxazria
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Classic all-black looks that take you from day to night. #bcbgmaxazria
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Happy #4thofjuly! Celebrate your independence in style.
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Headed into the holiday in the Striped Angel Wing Romper. #bcbgmaxazria
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Elegance For Every Day. Versatile styles like these can hardly be called basics - meet our essentials. #bcbgmaxazria
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The perfect #bcbgmaxazria set for all of your weekend needs. @sarahchristine in the Eyelet Cropped Top + Ruffle Eyelet Skirt.
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Color Du Jour. Take on red hot heat in the Faux Wrap Ruched Dress. #bcbgmaxazria
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We're all about new. Refresh your look this summer with flirty silhouettes and bold prints. #bcbgmaxazria
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Lean With It. Make room in your closet for sophisticated, tailored must-haves like the Caryn Wrap Vest Dress. #bcbgmaxazria
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The look we're after. @michelletakeaim in the Two-Tone Ruffle Midi Dress. #bcbgmaxazria
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Accessory Alert: Get your hands on this season’s edit of new handbags including the Olivia Leather Clutch. #bcbgmaxazria
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Spot On. The classic polka dot trend gets a makeover with the Dot Asymmetric Ruffle Gown. #bcbgmaxazria
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Friday feels courtesy of @pamhetlinger in the Crisscross Peplum Top + Pleated Pant. #bcbgmaxazria
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Coming Up Roses. This season's boldest blooms will never fade. #bcbgmaxazria
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Perfectly Picked - La Rosa Bodycon Dress. #bcbgmaxazria
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Looks for la bella vita. The Shirred Cropped Peasant Top + Pinstripe Pant. #bcbgmaxazria