On this day in 1949, Adi Dassler registered the “Adi Dassler adidas Sportschuhfabrik” and set to work with 47 employees in the small town of Herzogenaurach. Since then, we have done our best for the best. We have improved and grown. We’ve made an impact not only on sport and athletes, but on fashion, music, sustainability and beyond. . Each product represents a moment in our history over the last 70 years that helped shape culture and shift perceptions on what it means to be a sports brand. Looking ahead to the future, always remembering where we came from. This is our story. . 1950, Samba 1965, Gazelle 1967, Franz Beckenbauer 1970, Superstar 1973, Stan Smith 1994, Predator Cup 2013, Energy Boost 2015, NMD R1 Primeknit 2016, adidas x Parley 2017, Futurecraft 4D . See more at adidas.com
From running the track to ruling the streets. . Originally designed for running, the reimagined #OZWEEGO returns - this time for a new generation. Tap to shop. . Explore more at adidas.com/OZWEEGO
Imagine a future that’s made to be remade. . The adidas by @StellaMcCartney Infinite Hoodie. A 100% recyclable concept created in collaboration with @EVRNU. . Coming to your future soon. Worn by @garbimuguruza #aSMC #HereToCreate
While it’s estimated that 30 million women and girls play football around the world, the reality is that significant financial and cultural barriers still limit participation. . This week in Lyon, football players, coaches and referees from more than 50 countries are spending their days at @equalplayingfieldinitiative’s Festival of Football, where they have access to workshops, skills and coaching sessions. Equipping them with skills is one part of driving change - so that they can return to their communities feeling empowered to take action and level the playing field themselves. Head to @adidasWomen to see more around this initiative. . Photo by @floracmac #HereToCreate #AnyGirlAnywhere
Feet deserve a runner’s high too. #PULSEBOOST HD sits on an all-new Boost HD midsole for increased stability with the same crazy responsiveness and comfort. . Available exclusively in Titanium BOOST HD in Europe and South America and White BOOST HD in North America and Asia. Shop now at adidas.com/FeelTheBoost
Some find opportunity in their game, others make them. Nikita Kucherov, NHL MVP. #HereToCreate . @nikitakucherov86
“There’s a quote I read about a year ago that really stuck with me, ‘Be the person you needed when you were younger,’ and for me that means someone being their authentic self while chasing their dream.” @nikkihiltz . Inspiring the next generation to be proud of who they are starts with showing them how. #LoveUnites
Imagine being told you can’t win when it counts. You don’t have what it takes. You’re not built for this. And then imagine shutting out the noise, defeating the reigning champions, and bringing your franchise its first NBA title. @kyle_lowry7 #HereToCreate
Every participant makes a difference in the race to keep our oceans clean. For every km run, $1USD will be contributed to Parley Ocean School (capped at $1.5 million) to educate today’s youth on how to create a better future for our planet. . Head to adidas.com/RunForTheOceans to sign up now. . #adidasParley @parley.tv
Less than 10% of global plastic waste is recycled. Although it might seem like an overwhelming challenge, there are simple actions we can take to help drive the change we need. And when millions of people make them together, we can have real impact. . Sign up to #RunForTheOceans at adidas.com/RunForTheOceans . #adidasParley @parley.tv
🔵🔴 El talent no té una sola forma.
Born from liquid. Sculpted by light. Perfected by oxygen. This is what happens when sport meets Silicon Valley. . ALPHAEDGE 4D, available at adidas.com/4D . #ALPHAEDGE #ADIDAS4D
Xavi, ha estat un plaer compartir vestidor tots aquests anys amb tu! Un orgull poder dir que he jugat al teu costat. Crack dins i fora del camp! Molta sort en el futur. Segur que ens veurem aviat.
Come nightfall, our time becomes our own. Gone is the order of the day and out comes the time to pursue our vision. #NITEJOGGER is the physical proof of this truth. . Available on adidas.com and in stores. . Photo by @salim_adam Featuring @snoochieshy and @unknwnt9 @adidasOriginals @adidaslondon
One shoe. 100% TPU. 100% Recyclable. Made to be remade without losing performance. For a world without plastic waste. . Learn the story behind turning this six year long passion project into a reality, now on IGTV. . #Futurecraft
Very happy to play at Old Trafford again! Great atmosphere yesterday!
A new beginning. More on 4.4.
Here’s to the women who aren’t afraid to follow their unconventional passions. See @mariataylor’s take on breaking up the boys club via IGTV now.
Equal pay for equal play. . #FIFAWWC #WorldCup
Here’s to the women who fight for what they deserve. Get inspired by @reeba04’s story of leveling the playing field, now on IGTV. . #InternationalWomensDay
Creo que todo el mundo debería venir a Catalunya como mínimo una vez en la vida. #AceptasElReto de descubrirla? Visita @catalunyaexperience
Cuando ves que te tienen ganas...
#ULTRABOOST 19 wasn’t built in a day. The Primeknit 360 seamless upper crafted to perfection. . Tap to shop. . Art by @glackster
More energy. More responsive. More comfort. More support. All at the same time. . Tap to shop #ULTRABOOST 19. Now available in stores and online at adidas.com/running_ultraboost
“I’m way further up this never-ending mountain than I thought I would ever be.” @childishgambino Record of the Year, Best Music Video, Song of the Year, Best Rap/Sung Performance. . #HereToCreate
It's His House. Sony Michel, Champion. #HereToCreate . @flyguy2stackz @adidasfballus
Let whoever say whatever. Patrick Mahomes II, MVP. #HereToCreate . @patrickmahomes5 @adidasfballus
Simplicity is our boldest attitude. . Shop #CONTINENTAL80, now available in stores and online at adidas.com/Continental80
Inspire each other to create the future. . #adidasOriginals #PFW Photo: @flora_metayer
Esa zurda de oro...
Buena victoria para terminar el año!
Seguim! ✌️✌️ #BarçaVillarreal
A piece of history. The original ULTRABOOST will be unlocked from the archives on December 1st at adidas.com/ultraboost. . #ULTRABOOST
Eindhoven ✈️ #championsleague
Precision designed to let you take control of the energy you create. . ALPHAEDGE 4D drops November 17th on adidas.com. Save the date and this post to your collection. 📲 . #ALPHAEDGE #adidas4D
Control creates chaos. . Coming November 17th. . #ALPHAEDGE #adidas4D
“Different places that I visit inspire me. I like to wear different outfits based on where I am in the world.” - @dualipa Dua wears the Statement Collection. Tap to shop. . #HereToCreate
Stand out and make your mark. @KendallJenner wears the Statement Collection. Tap to shop. . #HereToCreate
It takes more than a dream to become a World Champion. @PaulPogba . Shop now at adidas.com/PODSystem #PODSystem
Having a healthy lifestyle requires a great 4-3-3 line-up of healthy eating and physical activity. If you want to win the ultimate Barça experience and come and train where we train @fcbarcelona and live like a pro for 48 hours follow these steps: 1.Post a photo of how you #EatLikeAPro 2.Caption it with your healthy 4-3-3 emoji line up using: 🥦 4 fruit & veg 🍗 3 proteins ⚽ 3 sports 3.Add #EatLikeAPro & tag @Beko to enter Here's one of my favourite #EatLikeAPro meals and my 4-3-3 🍒🥕🍌🥑🐟🥜🍗⚽🏀🎾. @ivanrakitic what are you eating?!
Presentación de la Copa Davis en Madrid. #DavisCup #KosmosTennis #ITF
When New York imagines, creativity comes to life. Swipe to see the complete Never Made collection, bringing together silhouettes of the past and present. . Available October 17th. See more at adidas.com/NeverMade
Past empowers future. At the Makers Lab in NYC, creators build their own imaginative yet iconic silhouettes by fusing past and present designs together. . Learn more at adidas.com/hypefest
New York city’s creators came together to create a brand new shoe, Boost Your Castella. The shoe was named by the community and crafted by @j.theripper. . Discover more at adidas.com/hypefest
WE GOT LOVE. YEEZY BOOST 350 V2 TRIPLE WHITE. 9.21.18
WE GOT LOVE. YEEZY BOOST 350 V2 TRIPLE WHITE. 9.21.18
Preparats per demà. #fcbarcelona #laliga
Haircut time!!! 😍🎉💪🏽✌🏽
The Brothers! #Milan #Sasha #PiquéMebarak
Com os primos... 😂😂😂❤️🎉💪🏽😎 tirada diretamente do bau 😇
Primer títol de la temporada! Som-hi!
Ready to start the season. #SupercopaBarça #ForçaBarça
Another change!!! 😍💪🏽🎉😎 only at @mademanessalon hehehe como manter o cabelo grande mas dar um ar mais leve 😇🥇🏆 #mademanessalon #men #menstyle #bun #cousin #hairstyle #barbershop #change #fresh #style #diferente #top 👍🏽
PARABENS meu paneleiro 😂😂😂🎉✌🏽 hoje tu amanha eu ja sabes hehehe sao datas que nao se esquecem assim como pessoas que muito menos se esquecem... beijo 🙏🏽❤️🎉
@mcfioti na casa hehehe 🎉😎💪🏽 #mademanessalon #barbershop #bluehair #hairstyle #team #friends #lifestyle 🥇
The sun is coming 🌞 @kypers_eyewear