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Two words: IT’S COMING… 😱 Tap to join the waitlist to be first to know when the beauty collab of the year drops at Cult Beauty ✨ #ABHxJackieAina

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Have you entered your favourite skin care product yet? For the chance to WIN a customised skin care routine worth £500 and a skin care consultation with one of our Beauty Advisors, simply share a picture of your favourite Cult Beauty skin care product (a la, @that_reviewing_girl) explaining why you love it so much, using #CultBeautyShowandTell – and don’t forget to tag and follow @cultbeauty too! Open internationally. Competition closes midnight BST 28.08.19. 2 winners will be selected at random and announced within 48 hours of the closing date.

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📞 We’d like to report a Lime Crime 📞 With 25% OFF everything from @limecrimemakeup, the Venus XL Eyeshadow Palette is an absolute STEAL 💰 📸 @misslipstickglam

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👆🏽 You’re looking at the most GLOWrious products in #TeamCultBeauty’s regimes 👆🏽 Head over to our Insta-story for a skin care lesson in restoring radiance, lifting luminosity and evening skin tone, courtesy of Team Cult Beauty – starring everything from serums for a glass-skin finish to bronzing boosters and even a next-gen facial roller. Get the (g)lowdown: @sundayriley C.E.O Glow @oskiaskincare Adaptive Tan Tri-Phase Self-Tanning Drops @angelacagliaskincare Vibrating Rose Quartz Sculpting Roller @herbivorebotanicals Emerald Deep Moisture Glow Oil

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Which shade is your favourite? ✨ Save 20% on all shades of @stilauk’s mesmer-👀-sing cream shadows for a limited time only! Applies automatically at checkout. 📸 @gingersbeautycorner

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When you can’t live without your cleansing SOYmate, you always have a tube for home and away 💛 An ultra-gentle, make up-removing formula suitable for all skin types, @freshbeauty’s Soy Face Cleanser gently lifts grime and excess oil whilst feeding skin with strengthening soy proteins, calming cucumber extract and balancing rosewater. Tap to get yours in our EXCLUSIVE Home & Away Duo with FREE SHIPPING!

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⚠ WARNING: may cause uber-glowy skin ⚠ Dubbed Hollywood’s 2-minute facial, @katesomervilleskincare ExfoliKate Intensive Exfoliating Treatment bestows a glow so bright it’ll turns eyes green with envy. A dual-action exfoliator that buffs the skin as it lifts dull, dead skin cells, this is your hack to red carpet-skin in under 30 seconds. The best part? It’s FREE when you spend £50 on Kate Somerville – tap to shop!

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Six reasons you need to LINE UP for @anastasiabeverlyhills’ NEW Liquid Liner: 1.It has an intensely true black pigment 2. It’s waterproof (no transfer, hurrah!) 3. It’s sooo long-lasting 4. It doesn’t flake, fade or feather 5. It’s super-easy to apply with an ultra-fine felt tip applicator 6. It’s vegan and cruelty-free Thanks @makeupbygaux for the inspo! We’ll see you at the checkout… 😉

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It’s time for #CultBeautyShowandTell! We’ve been blown away by all your entries, so we thought we’d share one of our favourites so far from @skinkira! 🌛 For the chance to WIN a customised skin care routine worth £500 and a skin care consultation with one of our Beauty Advisors, simply share a picture of your favourite Cult Beauty skin care product explaining why you love it so much, using #CultBeautyShowandTell – and don’t forget to tag and follow @cultbeauty too! Open internationally. Competition closes midnight BST 28.08.19. 2 winners will be selected at random and announced within 48 hours of the closing date.Have you entered our #SchoolofSkincare competion

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We put our NEW and EXCLUSIVE SUPERSIZE bottle of The Ordinary’s “Buffet” under the microscope and this is what we found… 🔎 11 skin-strengthening amino acids 🔎 Collagen-stimulating Matrixyl™ 3000 🔎 Moisture-retaining hyaluronic acid ​ Tap to shop!

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What do you love most about @LauraMercier’s Face Illuminator? ⚪ The fact that it makes your cheekbones beam ⚪ How pretty the pan is ⚪ It’s 20% OFF! ✨ 🔘 All of the above Tap to shop!

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Retinol lovers, rejoice! We’ve a *new and improved* #CultBeautyEdit of your favourite line-smoothing, pore-refining, and blemish-battling ingredient. Prepare to meet your new resurfacing soul mate… NEW @pixibeauty Retinol Jasmine Cleanser: a unique cleansing formula, this combines a beginner’s dose of retinyl palmitate with brightening jasmine oil to promote smoother and more radiant skin with every wash ✨ @sandandskyaus Brilliant Skin Purifying Pink Clay Mask: detoxifying and brightening in only 10 minutes, this miraculous mask is powered by Australian pink clay and retinyl palmitate to tell breakouts and pores where to go 👊🏾 @deciem The Ordinary Granactive Retinoid 2% in Squalane: the gateway retinol, this ultra-affordable but supercharged oil boasts a high concentration of two ‘next generation retinoids’ to target fine lines, uneven skin tone, visible pores and breakouts without drying out the skin ⚡ @sundayriley Luna Sleeping Night Oil: a luxurious cocktail of resurfacing retinol and soothing blue tansy suspended in a concoction of nourishing oils, this helps to lessen visibility of lines, refine pores while correcting signs of damage caused by sun, time and everyday exposure to pollutants 💙 NEW + EXCLUSIVE @oskiaskincare Retinoid Sleep Serum: a powerhouse serum uniting retinol with brightening vitamin C and collagen-promoting MSM, this lightweight overnight treatment helps to maintain a firm, plump, youthful and healthy-looking complexion 👶🏼 TOP TIP: SPF should always be worn with use of a retinol!

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We’ve got that Friday GIVEAWAY feeling 💃 Want to WIN over £350 worth of ZOEVA goodies – including their * BRAND NEW* Glow and Liquid Lights, and a COMPLETE set of 25 make up brushes? We thought so! 😏 Simply… 1. Follow @cultbeauty 2. Tag 2 beauty BFFS 3. Cross all your fingers and toes 🤞🏼🤞🏾🤞🏻🤞🏿🤞🏽 Open internationally. Competition closes midnight BST 05.08.19. Winner selected at random and announced within 48 hours of closing date via this post. Prize is non-redeemable for cash or otherwise.

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When your whole @HUDABEAUTY complexion crew come together 👯‍♀️👯‍♀️👯‍♀️

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Turn over a new 🍃 in your skin care regime and start August aFRESH with FREE WORLDWIDE SHIPPING on our #CultBrandofTheMonth, @freshbeauty! Pioneering the use of soy and sugar in skin care, Fresh fuses potent botanicals with scientifically-proven results in sensorial textures. Which products are on your wishlist? Tell us in the comments below and tap to shop!

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We have a feeling these are going to come in handy this weekend… 🥂 Packed with ultra-hydrating coconut water and bad bacteria-banishing probiotics, @toofaced’s Hangover family will drench skin in much-needed moisture and nourish cells to have you looking on form, even when you’ve had a few too many the night before 💫 Tap to shop!

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Have you heard? @ctilburymakeup's Luxury Palette has had a name change! Same spellbinding shades, new name – The Dolce Vita is now… 🥁🥁🥁 BELLA SOFIA 👏 Click the link in our bio to shop with FREE WORLDWIDE SHIPPING. ​📸 @sara_serendipity

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You: What actually IS an essential oil? 🤷🏼‍♀️ Cult Beauty: Extracted from some of nature’s most intelligent plants, these potent (and exquisitely scented) elixirs harness healing powers for skin and mind. Never to be applied directly to the skin, but rather dropped into your favourite moisturiser (or bath for aromatherapeutic benefits), here are some of our favourites 👇🏾 Clary Sage 🌷 The perfect antidote for stressed skin and mind, this super-soothing, anti-inflammatory elixirs is known to alleviate anxiety whilst also working wonders on angry, inflamed breakouts. ​ ​Lavender 💤 Calming for the skin and mind, this promotes relaxation (it’s a must-add to your bath time routine) whilst also soothing sore, under-the-skin spots and bug bites. ​ ​Rosemary 🌿 Like an energising potion, this revitalising scent awakens the mind while its naturally antiseptic and antioxidant-rich properties protect and defend the skin from environmental aggressors. Geranium 🌹 A balancing hero, this has been used for centuries as aromatherapy to nurture and lighten the soul, in addition to re-establishing equilibrium to confused skin types that are oily in some places and dry in others. Tea Tree 🌱 Nature’s remedy for breakouts, this antibacterial elixir fights blemish-caushing bacteria, clarifies the skin and bolsters the immune system.

CultBeauty

You’re on a desert island and you have to pick one shade… 😬 JUST KIDDING! Get them all with 20% OFF @HUDABEAUTY’s Power Bullet Matte Lipstick 🎉 Long-wearing, intensely pigmented and non-drying – this show-stopper will have you falling lips over heels in one easy swipe 💋 Tap to shop with FREE WORLDWIDE SHIPPING!

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It’s the offer on everybody’s lips (literally)… GET 20% OFF and FREE WORLDWIDE SHIPPING on an edit of Cult-beloved lip products now! 💄 Whether your mantra is ‘it’d be rude not to nude’ or ‘the bolder the better’, we’ve got plenty of shades and formulas from the most sought-after brands ready to be snapped up – so what are you waiting for?! GO GO GO! Tap to shop! #NationalLipstickDay

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One for home, one for on-the-go 👀 The NEW and EXCLUSIVE Gimme Brow + Booster Set stars a full and mini size of your favourite arch enhancer so you need never be without 👌 Containing ultra-fine microfibres that adhere to skin and hairs, this genius gel tames and tints even the unruliest of arches with ease, so nobody will guess that your brows were brushed on during your morning commute… We won’t tell if you don’t 🤫 Tap to shop with FREE WORLDWIDE SHIPPING!

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Double tap if you learned about salicylic acid from @paulaschoiceuk 👩‍🔬 An industry icon, Paula was one of the first to create a digital hub of trusted skin care advice. From ingredient glossaries to regime guides for every skin concern, it’s safe to say you can be confident that her range of science-backed, results-driven and cruelty-free formulas will help you solve your biggest beauty bugbears. Tap to shop with FREE SHIPPING!

CultBeauty

CONGRATS, you’ve got past hump day! We’re celebrating with 20% OFF @BenefitCosmeticsUK and FREE SHIPPING 🎉 *Fills basket with They’re Real Masccara*

CultBeauty

Roll out the orange carpet for @thebeautybybella and her 🍊-hued eye look 🔥 As if we needed another reason to marvel over @hudabeauty’s Neon Orange Obsessions palette…

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If you like Pina Coladas… and moisturising your skin, then you are going to LOVE our 🥥-themed Cult Beauty edit! As good for your skin as they are deliciously scented, these hardworking heroes have a BOUNTY of benefits… @freshbeauty Hydrating Lip Balm: sugar, spice and all things nice, that’s what these delicious balms are made of! With a tasty coconut flavour, this formula is spiked with hydrating sugar and softening oils to smooth, moisturise and protect parched lips. @frank.bod Babe Island Coconut Set: featuring the brand’s bestselling Coconut Coffee Scrub and Coconut Body Balm, this duo leaves your skin feeling silllky smooth to the touch and gradually reduces scars and stretchmarks @herbivorebotanicals Coconut Milk Bath Soak: adding a relaxing, skin-softening boost to your tub, this gorgeous bath soak contains hydrating coconut milk powder and organic coconut pulp to leave you feeling (and smelling) oh-so good and silky-smooth. @toocoolforschool.us Coconut Milky Mist: the natural way to keep your complexion dewy, this hydrating facial mist is formulated with 87% pure Brazilian coconut water, which is rich in minerals, vitamins and fatty acids to prevent moisture loss and keep you glowing all day long.

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PSA: @natashadenona’s Sunrise Palette is BACK IN STOCK! 🌅 Inspired by the warm glow of a morning sunrise, this impeccable palette is jam-packed with warm yellows, crimson corals and fuschia hues, all made to melt together for an ultra-pigmented, seamless eye look that surivives from dawn ‘til dusk. Tap to shop! 📸: @just.me.mk

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👆 MIST-HAVES 👆 From quenching thirsty, dehydrated skin to tightening pores, our #CultBeautyEdit of the best-of-the-best face mists will provide ultra-lightweight hydration and refreshment, leaving skin perfectly prepped for serum or moisturiser 💦 Here’s all you need to know: @discipleskincare Juicy Mist: This all-new mist is jam-packed with rejuvenating orange blossom water, skin-plumping aloe vera and moisture magnet hyaluronic acid to help revive dry and lacklustre skin. @glowrecipe Watermelon Glow Ultra-Fine Mist: Essential for dry or dehydrated skin types as well as those wanting a dewy glow, this is packed with watermelon extracts, hyaluronic acid and hibiscus flower AHAs to pack a hydrating punch. @omorovicza Queen of Hungary Mist: Starring Hungary’s mineral-rich thermal waters, this mist delivers these precious waters’ magical, healing properties to your skin’s lowest levels, where the minerals kick-start repair and regeneration. @farsalicare Rose Gold Skin Mist: Featuring 24ct gold flakes and rosehip seed oil, this radiance-boosting mist is a highly effective lightweight hydration-booster, primer and make up-refresher. @herbivorebotanicals Jasmine Green Tea Balancing Toner: This features a clever combination of antioxidant-packed green tea extract, salicin-rich white willow bark and soothing jasmine water to balance and calm blemish-prone, oily and combination skin types.

CultBeauty

Guest of honour at the Palette Party, schmooz with @ICONIC.London’s scene-stealing Loose Pigment Palette (as seen here on the incomparable @nasiabelli), currently available with 20% OFF so DON’T let this one slip away… click the link in our bio to shop.

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Well lookie-lookie what’s new from @THEINKEYLIST. Here to help regulate oily complexions, the new Niacinamide calms inflammation and combats clogged pores as it helps to alleviate redness. Featherweight but heavy-hitting, this potent (and purse-friendly!) formula stops spots from staking their claim to your prime face estate… (no trespassers on our watch). Just follow the link in our bio to boost anti-blemish security…

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Fun fact: did you know pineapple juice is one of the most powerful forms of natural vitamin C? So if you’d rather put pineapples on your face than on your pizza then look no further - @glowrecipe’s long-awaited Pineapple-C Bright Serum is finally here to BRIGHTEN up your day 🍍 ☀ 🍍 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 🍍 Like a strong Piña colada, get a potent hit of Vitamin C to help brighten and tone your skin. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 🍍 Packed with Bromelain enzymes to reduce inflammation as well as speeding up the skin's self-healing process to get your skin back on the move again. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 🍍 Rich in AHAs to help exfoliate dead skin cells and leave your skin’s texture silky smooth. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 🍍 Like a personal bodyguard for your skin, it helps protect your skin from free radicals with it’s high dose of antioxidants. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 📷 @georginaloasby

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Cancel your plans! There’s only ONE party you need to be at… With *20% OFF* an edit of palettes, click the link in our bio to RSVP to the Palette Party (go go GO!)

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Our idea of getting toned this summer... 🌹 See your skin through rose-tinted glasses with help from @freshbeauty’s Rose Deep Hydration Facial Toner, jam-packed with hand-selected rose petals and hyaluronic acid that noticeably increases hydration and minimises pore size. (Psst, it’s also available in an adorable mini size for stowing away on holidays so you’re never without its flower power again!)

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Don’t taste the rainbow, BE the rainbow 🌈 🌈 🌈 @mattxiv showing us we can use every shade in our @morphebrushes X @JamesCharles Artistry palette. With pigment-packed mattes and shimmery shades in every colour you can imagine, these kaleidoscopic hues encourage make up experimentation and gets those creative juices flowing. There’s #NoFlightRequired to bag yourself this American Beauty; now couldn’t be a better time to get acquainted with the #UnitedStatesofCultBeauty

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If we can put man on the 🌛, why can’t our eyeliner last for 24 hours? @BenefitCosmeticsUK NEW BADgal BANG Pencils to the rescue! Available in four ultra-pigmented hues – from the blackest black to galaxy blue – and complete with travel-friendly dual-ended smudger brush, this waterproof and smudge-proof formula is the perfect accompaniment to gravity-defying lashes that will last from morning ‘til infinity and beyond. Free shipping for a limited time only!

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The excuse you’ve been waiting for to treat yourself to the New Nude Eyeshadow Palette has arrived – FREE WORLDWIDE SHIPPING on @HUDABEAUTY for a limited time only! It’s now or never Hudaholics… Tap to shop 💕 📷 @allthingsmakeup99

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Automated replies 🔛 Like holiday complexion in a can, @drunkelephant’s NEW Out Of Office Kit offers everything you need to fake a just-got-back-from-somwhere glow in the middle of the city. 👄 Lippe Balm veils kisses in nourishing ingredients with a slick, rich finish that clings to lips and stays put. 🐘 Virgin Marula Luxury Facial Oil is brimming with antioxidants and omegas to moisturise, rejuvenate and nourish skin while restoring a gloriously youthful glow. ☀ D-Bronzi Anti-pollution Sunshine Drops = sunshine in a bottle (without the damage). An omega-rich formula that instantly replenishes your glow and supports the healthy barrier function of skin

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We pledge allegiance to the #UnitedStatesofCultBeauty 🙋‍♀️🙋‍♀️🙋‍♀️🙋‍♀️🙋‍♀️ There’s #NoFlightRequired on the quest to bag yourself America’s best beauty buys, we bring the best of the U.S to YOU! Exhibit A (👆) @lemonhead.LA’s mesmerising glitters glitters, as demonstrated by the most talented @daryna_barykina 😍

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@emmahardieskincare’s Cult Morgina Cleansing Balm just got a new, silky, lightweight sibling ✨ A gel-like incarnation of the award-winning formula, Moringa Light Cleansing Gel boasts the same glow-bestowing benefits of the moringa seed extract in the original, but with the addition of clarifying and resurfacing wild sea fennel – making it a perfect option for oilier skin types. A velvety jelly texture, it balances as it lifts every scrap of make up and grime from the day whilst filling your bathroom with the most delectable spa-like scent… what more could you want? Tap to shop!

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BRB nude lipsticks, we’ll be wearing only coral-hued lipsticks for the foreseeable 💋🌞 💄: @ctilburymakeup’s Hot Lips 2 in ‘Carina’s Star’. Tap to shop!

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If dark circles are the bane of your life (same! 🙄), you’re going to want to take a seat for this week’s episode of #SelfcareSunday! Starring Customer Service Assistant Manager, Marta, this step-by-step routine works to diminish darkness, refine skin tone and inject a shot of energy into dull, lacklustre complexions. So apply your go-to face mask and head over to our Stories for your front row seat… Products: 1. @drunkelephant Slaai Makeup-Melting Butter Cleanser 2. @glowrecipe Blueberry Bounce Gentle Cleanser 3. @summerfridays Overtime Mask 4. @theinkeylist Caffeine Serum 5. @pixibeauty Rose Oil Blend 6. @aesopskincare Perfect Facial Hydrating Cream

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#CultBeautyxWillyWonka… we wish! 🍫🍫🍫🍫 In honour of #WorldChocolateDay we’ve united two of our favourite things – beauty products and confectionary (🤤🤤🤤🤤). Can you spot your favourite sweet treat? 1. @toofaced Chocolate Bar Eye Shadow Palette 2. @anastasiabeverlyhills Dipbrow Pomade in 'Chocolate'  3.  @drunkelephant D-Bronzi Anti-Pollution Sunshine Drops 4. @frank_bod Cacao Coffee Scrub 5. @beautybakerie Coffee & Cocoa Bronzer Palette

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✔️️ Shocking Volume ✔️️ Outrageous Curl ✔️️ Shamelessly Thick Lashes ✔️️ 24-hour smudge and flake-resistant hold Let us introduce you to Damn Girl! 24-Hour Mascara, the new lengthening, thickening and gravity-defying lash enhancer from @toofaced (the brand behind the U.S of A’s bestselling mascara). Need we say more? Tap to shop!

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Competition time! Want to get your hands on EVERY SINGLE SHADE of Charlotte Tilbury’s NEW Hot Lips 2 collection (housed in an adorable pout-shaped box)? We’ve got TEN *strictly exclusive* vaults up for grabs! Simply pucker up and… 1. Follow @cultbeauty and @ctilburymakeup 2. Tell us your favourite Hot Lips 2 icon and tag your beauty BFF in the comments below! 💋💋💋💋 Open internationally. One valid entry per profile. Competition closes midnight GMT 08.07.19. Winner selected at random and announced within 48 hours of closing date via this post. Prize is non-transferable or redeemable for cash or otherwise.

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Made you blush! 😚 It’s rare to find a brand with as many iconic blushes as our #CultBrandofTheMonth, @benefitcosmeticsuk – so we created a #CultBeautyEdit starring all the blush needs, wants and lust-haves a Cult Beauty could wish for… 🌅 GALifornia: Capturing the warm, hazy glow of Californian sunshine in a box, this golden pink blusher adds post-hike flush in an instant. 🎸 Rockateur: Like a highlighter and dusty rose blush in one, this ‘baked’ formula boasts strong light-reflecting pigment in an ultra-flattering pink streaked with glimmering gold. ✨ Dandelion Twinkle: The glow-bestowing sibling to the iconic baby pink Dandelion blush, this superfine highlighting powder casts a twinkling, soft pink spotlight wherever it’s applied, taking complexions from dull to downright dazzling. Click the link in our bio to shop with free shipping for a limited time only!

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“Coming to you LIVE from Washington D.C.C – the camouflaging cream created by an anchor woman on a quest to cover her redness without caking, @itcosmetics Your Skin But Better CC+ Cream!”🎤 Take a #NoFlightRequired trip to the United States of Cult Beauty and fill your suitcase (*cough* basket *cough*) with your perfect shade of IT Cosmetics’ CC+ Cream via the link in our bio.

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🍓 BACK IN STOCK 🍓 So sweet it sold out within 24 hours of launching, @freshbeauty’s Strawberry Exfoliating Face Wash stars an enzymatic cocktail of summer fruits and white sugar crystals which melt as they polish to gently buff away dead skin cells and leave you with silky soft, smooth and deliciously smelling skin… just don’t forget to follow with a dash of your favourite (face) cream 🤤🤤🤤 Tap to shop!

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Just in time to save you from make up meltdown in this heat, @milkmakeup’s Hydro Grip Primer is BACK IN STOCK! 💦 Like a long drink of water for hot, flustered faces, this thirst-quenching, foundation-gripping primer is ready to replenish cells’ reservoirs – tap to shop.

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Save yourself the expense of a flight and get a FREE USA Make Up Sampler Kit when you spend £35 on make up for a limited time only. Now THAT’S what we like to call the American Dream ✈️🇺🇸 #NoFlightRequired #UnitedStatesofCultBeauty

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🚨 NEW AMERICAN BEAUTY BRAND ALERT 🚨 The make up range every L.A mega-babe knows, @KOSAScosmetics is consciously formulated with prestige ingredients to create a range of cruelty-free colour cosmetics that are packed with the kind of botanicals you’d expect your favourite skin care product to boast (Tinted Face Oil, we’re looking at you 👀). Oh, and did we mention the seriously-Instagrammable sports-luxe packaging? It’s the brand your make up bag (and flat lay) has been waiting for. Tap to shop!

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🇺🇸 You are now entering the United States of CultBeauty 🇺🇸 There’s #NoFlightRequired to access the greatest American make up – we bring the best from the U.S. to YOU! From iconic names (👋 @anastasiabeverlyhills) to cool, burgeoning brands (keep an 👀 on your feeds today), our buyers leave no stone unturned on their quest to recruit North America’s all-stars. Want to test *your* knowledge of our star-spangled beauty brands? Head to our Instagram stories stat!