This week on A Waste of Time with ItsTheReal, we welcome Dreamville's Senior Creative Felton Brown to the Upper West Side! Felton talks his seminal hip-hop blog Pardon Me Duke, his work in advertising, and how his friendship with J. Cole, Ib Hamad and the entire @Dreamville roster developed over the last decade. We get into his roots in East Flatbush, Brooklyn, going to the School of Art and Design, interning at Def Jam as a 16-year-old, and his dual loves of NYC rap and Southern hip-hop. There are stories about meeting Foxy Brown, Method Man walking up on him with a bag of chips, DMX barking at him from a limo rooftop, @CeyAdams inspiring him to get into professional graphic design, moving on to building D4L's website, developing a video game for Pimp C, playing Halo with @DirectorX and sharing a cubicle/office with three of his best friends while posting their way through the blog era. We discuss everything Dreamville - Dreamville Fest, the Dreamville golden tickets, the recording sessions and cover design for Revenge of the Dreamers 3, future plans for the label - plus a lot but also not enough Ja Rule talk, Ludacris' video for "Pimpin All Over the World," how to leak a Swizz Beatz video without even trying, and so much more! Available now wherever podcasts are playing! 📸: @l0verebel
Last week we shared our journey with a great audience at @nowwhat.nyc - want us to bring inspiration, motivation and hilarious stories from our one-of-one career to your panel/your school/your company? Hit us up! 📸: @mattogilvieee
Super annoying. Just got our invite to the Dreamville camp, 8 months late. @usps do better smh
#TBT Perennial All Stars
I hate lists.
We’ve known K.R.I.T. for almost a decade as peers in this business - we’d see each other at festivals, in a number of studios, at various parties, etc - but we’ve never had the occasion to sit down for an hour-long, deep-dive conversation. It was great to reminisce, to laugh and to recognize - beyond his playing the cello, dreaming of being an architect, and signing to a major label - the similarities of core parts of our careers. Hope you enjoy listening as much as we did recording this episode, which is available everywhere podcasts are playing! 📸: the great @tommie.jpg
This week on A Waste of Time with ItsTheReal, we welcome Meridian, Mississippi's own Big K.R.I.T. to the Upper West Side for a deep, hilarious, revealing, and very meaningful conversation! Available now wherever podcasts are playing! 📸: @tommie.jpg
Please let us know in the comments!
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Monday night: K.R.I.T. Iz Here. 📸: @tommie.jpg
#FBF Mitchell & Ness Lookbook
Genuinely appreciative of everyone who’s been calling this - out of our 265 episode catalog - Top 5. Thank you, and thank you @richforever. Nah Fr Fr. 📸: @tommie.jpg
Over the course of twelve years (the last four with our podcast), we’ve welcomed artists, producers, actors, comedians, people behind the scenes and in front of the camera, into our home to laugh, talk and create with us. Friends, contemporaries and heroes alike have come through thanks to our unique voice and vision and track record, to make timeless content. But even so, I’m not sure if we ever truly believed that someone of Rick Ross’ stature would be willing to stop by our place - by himself! - to converse with us for an extended period of time. Well, we damn sure worked toward making it happen, and we’re thrilled it did. Listen now wherever podcasts are playing! 📸: the great @tommie.jpg
This week on A Waste of Time with ItsTheReal, we welcome Miyayo's own, CEO of Maybach Music, the biggest boss, Rick Ross to the Upper West Side for a deep, hilarious, revealing, and very meaningful conversation! Available now wherever podcasts are playing!! 📸: @steadyprime
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Swish. 📸: @tommie.jpg
40/40 Club with J. Cole: last night and 10 years ago. Not much changed in a decade, besides the hair, the outfits, and the features. 🎥 @iamtydavis
Love to everyone who sees the vision and helps keep our independent movement going in the right direction. To everyone who helped us sell out our Rhymebooks and our Mean Mugs in a matter of hours, we appreciate you infinitely.
UPDATE: we sold all the mugs we have. Thank you to everyone who supports small business! Anyway, THE ORIGINAL POST: We’re independent. And we have 20 MEAN MUGS for sale. So yes, we’re an independent goods store. Since it’s still #AmazonPrimeDay, forget the behemoth and support our little operation! Grab one of these fantastic, limited edition mugs at ItsTheReal.com/shop
NEW EPISODE with @maxokream!! Available now wherever podcasts are playing! 📸 by the great @tommie.jpg
This week on A Waste of Time with ItsTheReal, we welcome Houston, Texas' own, Maxo Kream to the Upper West Side for his most revealing interview yet! We talk to the newest Roc Nation signee about how Jay-Z reached out through Mike Dean, the literal fights that allowed him to make a name for himself around Texas, getting co-signs from newer stars like Travis Scott as well as legends like @BunB, where his head was at as an up and coming artist, trying to get on by any means necessary, whether taking another rapper's chain or spamming artists and executives and publications just to get his music heard, how much he looked up to the Cool Kids for their style and their smooth ways and told producers that he worked with that he was on the search for @oldinglish type beats, the differences between the Nigerian side of his family vs. the African American side of his family, what it's like to have multiple members of his family behind bars, how hustling wasn't a sport but a means to an end, how he's mellowed out a little bit - his last fight wasn't too long ago, so don't get the wrong idea - but realizing how much is on the line and how many people are relying on him to do right, his new album Brandon Banks, which goes super in depth into the rollercoaster that is his relationship with his dad, Brandon Banks, Sr, and so much more! Available now wherever podcasts are playing! 📸: @tommie.jpg
UPDATE: we sold all the books we have. There are more available on Amazon or whatever but before you go there, we’re selling mugs and t-shirts on our site. Go there first, support small business! Anyway, THE ORIGINAL POST: We’re independent. And we have 15 RHYMEBOOKS for sale. So yes, we’re an independent bookstore. Since today is #AmazonPrimeDay, forget the behemoth and support our little operation! Grab one of these fantastic notebooks - signed or unsigned! -featuring original ItsTheReal content at ItsTheReal.com/shop
Been some sell-outs.
Happy Birthday to our amazing mom, whose love, kindness and generosity are shining beacons for us all!! If you haven’t yet, make sure to listen to her incredible journey on our 250th podcast episode!!
This week on A Waste of Time with ItsTheReal, we welcome Philadelphia's own R&B sensation, @pinksweats to the Upper West Side! We talk growing up "mad Christian," his family's dueling churches, learning to play drums on Sundays, his days as the worst kind of student, living a life with no internet or television or radio, how moving to the suburbs brought Maroon 5 and Avril Lavigne and affection for dogs into his life, trying to get fired from his job at Chik-Fil-A, his life-altering health issues and how he kept it from family and friends, what ultimately sent him to the doctor, and what a second lease on life meant, how he got into songwriting, finding his way to Los Angeles, working with Wiz Khalifa, Tierra Whack, Justin Bieber and more, what his family thinks of his live performances, where the name Pink Sweat$ came from and whether he'd ever give up the bit, his thoughts on lettuce, and much more! Listen now wherever podcasts are playing!
This week on A Waste of Time with ItsTheReal, we welcome Kingston, Jamaica's own dancehall artist, Shenseea to the Upper West Side! We talk growing up in the church, how her ever-present shyness mixed with performing in singing groups, popular music being kept from her, working in tourism on the island, not meeting her older brother until they were both grown-ups, how mature she believed she was and how much being a mother made her mature, covering songs and posting them to Facebook, keeping her singing dreams from her family, how they reacted to her explicit lyrics, taking on managers and producers and labels, moving into popular territory while maintaining a street edge, meeting Jay-Z, singing with Vybz Kartel, how she gained confidence on stage, her new single Blessed, why her Genius Verified episode might come across like she was on edibles, a potential collaboration with a neighbor up north, and much more! Available now wherever podcasts are playing!
...but what are your favorites this year?
#TBT On God.
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3 years ago today. Nah Fr Fr
This week on A Waste of Time with ItsTheReal, we welcome back Harlem's own A$AP Ferg to the Upper West Side! We talk the Met Gala, his friendship with Dapper Dan, his rules for working with producers, getting bad haircuts, his true friendship with Rocky, the importance of Damon Dash's TriBeCa dojo, why he doesn't put celebrities on a pedestal, everything behind Plain Jane, what his family means to Harlem, what it meant to get an original Bad Boy chain from Puff, his gym music playlist, dressing up as Mike Tyson and then meeting the champ, the mission of A$AP Mob in 2019, his bike line, his rug line, his deals with Hennessy and Revlon, his highly anticipated forthcoming album Floor Seats, and much, much more! Available now wherever podcasts are playing!
Thank you to anyone and everyone who listens to make the commute pass by, who listens to pick up gems from the conversations we have, who listens to escape. We’re honored to be your third favorite.
Nah Fr Fr.
Oh, and we’re working on building a team. Just not there yet.
This week on A Waste of Time with ItsTheReal, we travelled to Los Angeles and sat down with Common for a deep, hilarious and very meaningful conversation. We talk the Obamas, Jay-Z, Beyonce, his daughter, Stacey Abrams, Be, American Gangster, the Wu-Tang documentary, Dilla, Questlove, going bald, visiting prisons, who he's confused for, what puts the A&M in FAMU, and much more! Listen now everywhere podcasts are playing! 📸: @lensanderson
Long live Mac Miller. Mural by @gz.jr