Celebrate the win. Live for the journey. Congratulations to everyone who helped us win at Watkins Glen.
The #MazdaCX5 will surround you in beauty. The beauty that surrounds it is up to you.
The drive to explore nature is only natural. Doesn’t mean it can’t be luxurious. #MazdaCX5
Half the joy of going somewhere is getting out along the way. #Mazda3 #FeelAlive
It’s your world, the #Mazda3 is just along for the ride. #FeelAlive
When no road is off limits, you are free to go as far as your drive takes you. #FeelAlive #Mazda3
From navigating the city, to open roads, your greatest journey awaits. #FeelAlive #Mazda3
Design shouldn’t just catch your eye, it should inspire your drive. #FeelAlive #Mazda3
Sleek, powerful, anything but ordinary. The 2019 Mazda CX-9.
Soul Red Crystal, the perfect complement to even the most stunning color palettes nature has to offer. - - Photo credit: @erubes1
Half of the joy of exploring new roads is enjoying the views along the way. #FeelAlive #Mazda3AWD - - Photo credit: @go4theglobe
The elegant SUV designed to indulge drivers and passengers. The 2019 Mazda CX-9.
Always elegant. Never ordinary. The 3-row 2019 Mazda CX-9.
Elegant from every angle. The all-new #MazdaCX30 has arrived.
A new era of Mazda continues. The #MazdaCX30 makes its world debut at #GimsSwiss.
Thoughtful design can truly inspire your drive. Experience the next generation of #Mazda3 today. #FeelAlive
This is distinctive design for the intelligent driver. Experience the next-generation #Mazda3. #FeelAlive
30 years of driving passion led us to this. Meet the 2019 Mazda #MX5 Miata 30th Anniversary. #CAS19
Introducing the 2019 Mazda #MX5 Miata 30th Anniversary. #CAS19
#30YearsOfMiata Story 30/30: Masahiro Moro, president and CEO of MNAO. In his more than 30 year tenure at Mazda, Moro has spent his career serving in various marketing, sales and customer service capacities around the globe for Mazda, with the sole focus of making lifelong fans out of Mazda customers. “Since its world debut 30 years ago, the MX-5 Miata has one of the strongest fan-followings of any single car in our lineup,” Moro explained. “Across the four different generations of the MX-5, the fan base continues to grow in size and loyalty and it’s something we’re forever grateful for.” “The MX-5 really broke the mold by being a lightweight roadster with exceptional driving dynamics,” Moro said. “The amazing part is that over MX-5’s 30-year history, it’s stayed completely true to its roots.” For Moro, the 2019 MX-5 Miata 30th Anniversary marks a major milestone for the iconic roadster and it holds a special place in his heart. “I remember the first time I saw the MX-5,” Moro recalled. “I was shocked – it was completely different than anything out there and instantly brought a smile to my face. Now all these years later, I still catch myself with a smile when I’m behind the wheel of one.”
#30YearsOfMiata Story 29 /30: Daniel Lim. What started as a passion for cars, turned into a complete career path for Daniel Lim. From buying his first MX-5 Miata in January of 2001, to working as a service technician at a Mazda dealership, to working at Mazda’s Research and Development Center, Lim credits his car obsession to his father. Growing up, Lim regularly attended auto shows with his father. “It’s been a family tradition,” said Lim. “I remember the first time I saw the MX-5 at the LA Auto Show.” His father would later introduce him to a family friend selling a MX-5. After purchasing that MX-5, he became a regular on Miata.net. After some time, a small group of local LA Miata.net members began meeting up and scheduling their own rides and outings. The group, now known as @K.I.N.O.D (Krispy Kreme - In and Out - Drive), had their first meeting and hit it off. Over the years, the MX-5 community he’s built up has become a huge part of his life. In fact, Lim even proposed to his wife in his MX-5 at a KINOD event on their shared birthday, Feb. 10. “We got out of the car, and our KINOD buddies just gathered and they start singing Happy Birthday,” he explained. “Then while she was looking away, I pulled out the ring that I had concealed inside a miniature MX-5. I got down on my knee, and she turned around, saw me. While she was facing me, all her family came out. Everyone was around to witness that. That was a very special moment."
#30YearsOfMiata Story 28/30: James Kilbourne. James Kilbourne still remembers how blown away he was when he saw the first early prototype of the MX-5 Miata. “I was kind of speechless really,” Kilbourne, a 37-year veteran of Mazda’s Research and Development Center. “It was like ‘oh my god, this thing's a home run.’” Kilbourne, who joined Mazda in 1982, was a key member of the advanced product planning and market research team for more than 15 years at Mazda’s R&D Center. During the development phase of the MX-5 Miata in the early-to-mid ‘80s, Kilbourne worked daily with figures such as Bob Hall, Tom Matano and other champions of a two-seater, Mazda roadster. They spent countless hours gathering data to convince Mazda leadership to move forward on producing the MX-5. Kilbourne’s role at Mazda would go on to evolve over his tenure. Kilbourne, now on his 37th year at Mazda, has spent the last 22 years working in accessory planning for vehicles but still reflects fondly on his memorable early years at Mazda. “It was just an amazing experience all along,” he explained. “You have these kind of mentors at the time that were just crazy-amazingly sharp and bright and very well-experienced. Obviously for me it was just like, ‘Oh my gosh,’ I was like a kid in the candy store to be hanging out with these people that were so talented. That was really cool.” Even back then, Kilbourne had a feeling that the MX-5 would go on to be a successful vehicle for Mazda. “During those times, I knew from the bottom of my heart that we had a hit product on our hands,” Kilbourne reminisced. “I’m thankful to have been a part of such a great experience.”
#30YearsOfMiata Story 27/30: Marco Kok. It all started for Marco Kok, when he laid eyes on a car unlike many others at the time. The sound of the rotary engine revving sealed the deal for him. Having always been interested in car culture, the FD RX-7 catapulted Marco into the next level of being a car and Mazda enthusiast. “I began watching videos of rotary-powered cars and found drifter “Mad Mike” and his four-rotary MX-5 Miata,” Marco said. “That day, I made the goal of getting an MX-5 one day.” While he was working and saving up money for an MX-5, he also was taking courses on computer programming in hopes that it could help him break into the automotive industry and potentially work at Mazda. Shortly after completing those computer programming courses, Marco purchased an Emerald Mica 1999 MX-5 Miata. Marco, now a system designer at Mazda’s Research and Development Center in Irvine, California, feels like he owes getting his job to his MX-5. “I can’t even begin to express the joy that I felt when I was hired,” Marco explained. “Now, I work for Mazda R&D and I put as much effort into building our future vehicles as I put into building my own MX-5. I feel that a portion of the reason I got my dream job at Mazda is because of my MX-5. It somehow opened a door for me. I will continue to enjoy my MX-5 for many years to come and I hope I can help build our vehicles in a way so that other people can have as much fun in them as I do with my own.”
#30YearsOfMiata Story 26/30: Mike Fernandez. A veteran of the U.S. military and now the president of the Alaska Miata Club, Mike spent a good part of his life stationed in various countries overseas--always in the good company of a Mazda MX-5 Miata. “I always have adventures with the MX-5,” Mike said. “It allows me to meet very interesting people. That car just breaks barriers. It doesn't matter what it is. It seems to just take over everything.” “The love of MX-5 started opening doors for me,” Mike explained. “The first door led to me buying a 323 Mazda GTX. I fixed it up and threw all kinds of money to keep it running.” The next door led to Mike purchasing one of his dream cars, the RX7 FD, from an autocrosser. “Now all of a sudden, people stopped calling me ‘Miata Mike’ and now calling me ‘Mazda Mike.’” As president of the the Alaska Miata Club, Mike often times gets a first pass on buying new or used MX-5s, and has used this access to provide cars and parts to people who need them. “I've given two Miatas away,” Mike explained. “If a piece can be given to somebody to allow their car to keep going and live on, I just give it to them.”
#30YearsOfMiata Story 25 /30: David Maire. David has taken his MX-5 all over Hawaii to explore its varied scenery and climates of the island. Some of his favorite experiences include spending a day driving all the way around the island and stopping at various lookout spots, navigating the hills and sharp corners on the gulches of the Hamakua coast, exploring the Mars-like terrain of Saddle Road, which connects the east and west sides of the island, and taking the top down for a snowy drive up the mountain Mauna Kea. “There are so many different climate zones here -- everything from Arctic tundra to tropical rainforests,” David explained. “Driving around, you can get all types of scenery, making Hawaii a pretty fun place to be. I just love listening to the engine and the exhaust.” One of the modifications he made to his MX-5 the removal of the speakers and stereo. “As it is right now,” he said, “I'm happy just listening to the sound of the engine and enjoy my drive.”
#30YearsOfMiata Story 24/30: John Ketwig. After many wide-smiled drives in his Laser Blue MX-5 Miata, John and his wife found themselves attending a picnic with their local MX-5 Miata Club. As they were enjoying their day, John looked up to find a crowd growing around his car. “I thought, ‘Oh my God, somebody backed into it or something,’" John recalled. What John learned next was even more surprising and unexpected. “I went running over to the car and a man asked me if it was mine,” John said. “I said, ‘yes,” and he asked me if I knew what it was. I told him, ‘Yeah, it’s a blue MX-5,’ and he said, “‘No! No! It's Laser Blue. It's the rarest color that Mazda ever built. There’s not many of those out there!’" John couldn’t believe that an innocent purchase would turn out to be a rare buy. The man even offered to pay him cash over his purchase price. “It is the most satisfying possession I have ever owned,” John shared. “We have been everywhere with it and have enjoyed it immensely. It's an instant smile and the most fun you can have.” In fact, John also shared that his wife describes each ride as a “mini vacation.” “The Miata is a real sports car,” John continued. “It handles. It’s economical. It never ever breaks and it’s just the most fun there is.”
In February of 1989, the Mazda MX-5 Miata was first introduced at the @thechicagoautoshow. This February, witness its return to where it all began. Watch the reveal on February 7th at 11:30AM CST. #30YearsOfMiata
#30YearsOfMiata Story 22/30: Jeffrey Jury. In the spring of 1989, Jeffrey Jury bought a @CarandDriver magazine in an airport with an MX-5 Miata on the cover. After reading the story on the plane, he drove directly from the airport to the local Mazda dealer. “I thought OK, let me just go try it out,” Jury said. “I test drove one of the three MX-5s they had and within 30 minutes, I put a deposit down on a red one, which was one of the first 200 shipped to the East Coast. I took delivery of my MX-5 Miata in July of 1989.” To this day, Jury still has that original magazine that inspired him to test drive and ultimately purchase his MX-5. “I still get a smile on my face every time I get behind the wheel,” Jury explained. And with more than 400,000 miles driven across three MX-5s, that’s a lot of smiles. After co-founding his local MX-5 Miata Club--organizing and participating in numerous events, the club’s 2ndClub president, Brad Kravitz and Jury, began organizing and running a high performance driving school where they put an experienced instructor in every MX-5 with every driver and taught drivers about the joy of the MX-5 on the track. “I did it because I liked the smiles I saw on everybody when they came in off the track.”
#30YearsOfMiata Story 21/30: Zen Yieh. When Zen and his now wife went to test drive the MX-5, he was sold without ever driving the vehicle himself. “My wife test drove a bunch of these cars. I couldn't even drive the darn thing because I didn't drive stick though I always wanted to learn,” Zen explained. “She actually drove stick. We test drove the car, and thought it was awesome. I said to her, ‘What do you think?’ and she replied, ‘I think we should get it.’" “Piece by piece, I turned it into a weekend autocross car,” Zen said. The MX-5 also doubled as a jungle gym for his daughter. “She would play with the stick shift and pull on all the levers,” Zen explained. “She liked to press all the buttons, turn on all the lights. She kind of grew up in it even though she didn't drive in it.” Now that his daughter is old enough to ride in the MX-5, it has become the family car. Since his daughter is older, Zen hopes to get her an MX-5 of her own someday. “She can’t have mine,” Zen said. “But she definitely can have one if she wants one later on in life. Why not? Let's get her one!”
#30YearsOfMiata Story 20/30: Pete Royea. Pete Royea’s love of cars runs deep. “I've been into cars since I was about 6 years old,” Royea explained. “My oldest brother got me into cars.” “I remember distinctly in February 1989,” he explained, “my brother called me excitedly to tell me that Mazda had done the unthinkable: The MX-5 Miata. We shared a lot of excitement about that.” Years later, and after spending his brother’s 50th birthday together in Southern California soaking in the sun and car culture, Royea got a call from his brother that would forever change him. “He phoned me and said, ‘Bad news, I've got cancer and they're saying prognosis isn't good,’” Royea shared. “Luckily, with work and the flights, I ended up getting up there just about every weekend between September and when he passed away the second week in November.” On the way back from the funeral, Pete’s wife suggested they purchase an MX-5 Miata as a tribute to his brother. Pete thought it was a great idea. “It had to be a 1990 mariner blue one,” Royea said. “It had to be that first car that we talked about so much from the Chicago Auto Show.” Royea eventually found one locally that had just crossed 50,000 miles and was a hundred percent stock. “It really is still a connection with my brother,” Royea explained. “So there is a healthy dose of sentimentality that comes with owning the MX-5 Miata.”
#30YearsOfMiata Story 19/30: Once Cyndee and Al purchased their first MX-5 Miata, they’ve never looked back From the moment they laid their eyes on a 1989 Mariner Blue Mazda Miata, they became hooked. “We saw that first one and went, ‘O-M-G. What the heck is that?,” Cyndee recalled. “We sniffed around at it, and thought, ‘Oh, man, that is a really cool car!’” “We're at the dealership, signing the papers,” Cyndee explained, “and Al turns to me and says, ‘I can't believe we've been so impulsive” to which I responded, ‘What do you mean impulsive? We've been lookin' at this car since 1989!’”
#30YearsOfMiata Story 18/30: @SteveGunn. It only took one weekend back in the mid-1990’s with a friend’s MX-5 Miata to turn Steve Gunn into an MX-5 fan. Jan, a family friend of the Gunns, was going to Nashville for the weekend, and offered to let them drive it for leisure. Excitedly, the couple took Jan up on her offer and the rest is history. It would take nearly 20 years to convince Jan to sell her MX-5 to Steve. The car held a great deal of sentimental value for Jan, as her husband had given it to her before his passing just a few years later. She knew it couldn’t just go to any home; it had to be a loving one. “It was one of those things that she really could not part with unless it was to the right person,” Steve explained. “And I happened to be the right person I think. So that was really kind of neat.” More than 20 years since his first drive in that red MX-5, Steve can finally call it his own. Although Steve has only had the car since August, he and his wife of 45 years have wasted no time taking it out and enjoying the ride.
#30YearsOfMiata Story 17/30: Scott Fricke. For Scott Fricke, the Mazda MX-5 Miata Clubs were key to his love story and his family’s obsession with the iconic roadster. And with most great life choices, it all started with a nudge from his mother. “I was just out of college and still living at home,” Scott explained. “I came home from work and my mom was reading a magazine comparing the Toyota MR2 and the Mazda MX-5 Miata in 2000. “She said, ‘You should go buy yourself a little fun car.’" From there, Scott, his brother and his mother would all go on to buy their own MX-5. The MX-5 and Miata Clubs even led Scott and his brother to meet their wives. “Our MX-5 Miatas hold a special place in our hearts,” Scott explained. “Now that we have two kids we don't get to spend much time driving around together anymore. However we do find some time to sneak away just the two of us in the MX-5.” And now that his children are growing up, his son and daughter are beginning to take interest in the MX-5. “I hope they both are able to share the MX-5 someday,” Scott said.
Breaking a 26-year track record and earning the pole position for the Rolex 24 at Daytona is incredible. But doing it with a lean four-cylinder in a field of behemoth V8s is what really makes @oliverjarvis1 #FeelAlive.
#30YearsOfMiata Story 16/30: Joe Schlueter. The first time Joe Schlueter drove an MX-5 Miata was more than 25 years ago while taking a little break during a work conference. Since that drive in 1992, he’s never forgotten how the MX-5 drove. "I was at a tax conference in 1992 in Los Angeles,” Schlueter explained. “The hotel was near the airport, which had a rental car desk. They were offering an MX-5 Miata for $49 all-day, unlimited miles. On the last day of my conference, I went to class, I signed in, and I left. I rented the MX-5, drove the Pacific Coast Highway all day, and returned in time to catch my red-eye flight back to Iowa.” After more than 25 years, and becoming an empty nester with his wife, it was time to buy an MX-5 of their own. Schlueter found a 2001 Special Edition, No. 0001 of 3,000 with approximately 55,000 original miles on it. He was sold. Since then, he and his wife joined a local Miata club and enjoy driving their MX-5 as much as they can. “I’ll tell you, there’s nothing like an MX-5 Miata,” Schluter explained. “It’s an extension of you when you drive it. Any two-lane road is a blast to drive. It’s more than transportation -- it’s an experience. It's about the pure enjoyment of the freedom of driving.”
#30YearsOfMiata Story 15/30: Jamie Rouvalis. After two years of hard work and dedication, 18-year-old Jamie Rouvalis was able to purchase his dream car--a silver 1990 Mazda MX-5 Miata A-package with a limited slip differential. Though he’s only owned the MX-5 for just a few months, Rouvalis isn’t a stranger to Mazda. He’s previously owned a 2002 Protege and a 2008 Mazda3 but was ready for something smaller and sportier. Rouvalis wasted no time finding the perfect MX-5. “I felt a connection to the car when I first saw it,” Rouvalis said. “It has popup headlights, which I love, and had a hardtop.” Rouvalis explained that his MX-5, which he named Esperanza, has shown him a new perspective on life, both literally and figuratively. “She handles corners great,” he explained. “She takes me places I've been before with a whole new way of seeing things: through the glass of her windshield.”
#30YearsOfMiata Story 14/30: Scott Rueweler. In 2010, Scott was at @FlyinMiata summer camp when he blew an intercooler hose and had to take it to a shop for repairs. Little did he know at the time that this pitstop would change his life. “I was standing in the front office, talking to one of their vehicle techs,” Scott explained. “When I turned around, she was standing there, looking beautiful. And I said, ‘Oh my God, that's the most beautiful woman I've ever seen in my life.” After months of dating, they’d go on to marry. Scott now shares his love for his MX-5 with his wife, who he describes as his favorite passenger. She’s also made him promise never to sell his MX-5 under any circumstances. “The MX-5 is just so much fun to drive,” Scott explained. “And if I'm having a bad day or if something is going on, I just hop in the car for ten minutes with the top down, and everything's better. They're just great, fun little cars. I love them.”
#30YearsOfMiata Story 6/30: @faeracing Sarah Bantay’s 1994 MX-5 Miata had taken her from track to track, but her most memorable on-track experience was at the iconic WeatherTech Raceway Laguna Seca, formerly Mazda Raceway Laguna Seca, for the annual “Miatas at Mazda Raceway” event. “I'll never forget flying down the Corkscrew for the first time, screaming with joy,” Bantay reflected. “I wasn't sure if it was me or my tires screaming but that didn't matter. I won't forget the sound, the feeling, the colors or the smell.” Bantay now owns a 2019 MX-5. After finding the exact car that she’d been looking for, she took a one-way flight from Southern California to Northern California to retrieve her new car. “Just going through Big Sur, going down the highway with the ocean on one side and trees and mountains on the other side, by myself with the top down,” Bantay reflected, “It was great.”
#30YearsOfMiata Story 5/30: Brian and Carol’s journey starts with how the MX-5 Miata provided them with a new way to continue their adventures after Carol’s Multiple Sclerosis prevented her from engaging in the activities they once enjoyed doing together. The couple recently completed a two-month, 22-state road trip across the U.S. and continue to be active members of their local Miata club. “People in the Miata Clubs are constantly talking about this trip and how much they wished they could do something like that,” Carol said. Carol serves as the events chairwoman for their local Miata club, which they describes as “just an enjoyable bunch of people that all have one common denominator – they love the car. They love the MX-5.”
#30YearsOfMiata Story 4/30: Amy Hisaoka. After stumbling upon a white 1997 MX-5 Miata at a car dealership and falling in love with it, Amy Hisaoka’s passion for the roadster sparked immediately. “My friend invited me to an autocross event and I signed up for the next race,” Hisaoka explained. “I was hooked! Of course it was my everyday car, too.” After nearly 20 years of owning three MX-5's, Hisaoka has discovered that with the ability to update her car with different colors and accessories, she has discovered the ability to make her MX-5 a true extension of herself. “No other car that I have ever driven has given me the feeling of being one with the car,” Hisaoka explained. “You just feel part of the car when you drive it.”
#30YearsOfMiata Story 3/30: @mazdaspeedmiata Brandon Matthews has always been drawn to cars. Over the years, he’s owned various types, but it all changed when his friend let him drive his MX-5 Miata. “After getting to drive it for a while,” Matthews explained, “I fell in love with the MX-5 and had to get my own.” Matthews' Mazdaspeed MX-5 Miata has taught him most of what he know about cars, from maintaining, to upgrading, to tuning, and most importantly, how to love them. “I love my MX-5. I always enjoy road tripping in my MX-5,” Matthews added. “Even though it’s a smaller car--and I’m a tall guy--I find the term "cozy" describes the car much better than "small.”
#30YearsOfMiata Story 2/30: Christy Haynes It all started in high school for Christy Haynes, when car magazines started featuring the MX-5 Miata. At that moment, she promised herself that as soon as she could afford to buy one, she would. Fast-forward nearly 22 years and she’s now the proud owner of not one, but three MX-5’s. A deeper connection with her father has been the most rewarding thing about being part of the MX-5 community. The two of them now spend more time together working on their cars and further restoring their MX-5’s. “I had always wanted to restore a car with my dad,” Christy said. “And one day last winter, he said, ‘I'm going to buy a lift for my shop.’ And so I went over to his house, and I helped him install it, and ever since then, we have made an ongoing project out of it.”
#30YearsOfMiata Story 1/30: @RobertNoaker Spending the last 10 years of his life on a race track, Robert Noaker, at age 14, was admitted into The @GuinnessWorldRecords. Noaker became the youngest person to win an Indycar sanctioned race, with his first place finish at the Mazda Global MX-5 Cup in Lexington, Ohio. “A lot of people like the feeling of the speed,” Noaker explained, “but I like the feeling of going around the turns in my MX-5. It's just the braking forces and the side forces in the MX-5 that I really like most about racing.”
Celebrating 30 Years of the MX-5 Miata begins with celebrating our fans and their stories. We asked owners and enthusiasts from around the country to submit their MX-5 stories to celebrate the debut of the 30th Anniversary MX-5 Miata at the @ChicagoAutoShow in February. Every day between now and the auto show, we’ll be counting down with some special enthusiast stories. The 30-day countdown to the 30th Anniversary MX-5 is on. #30YearsOfMiata Have an amazing MX-5 Miata story to share? Let us know in the comments.
The all-new #Mazda3 is crafted around you. Down to the smallest detail.
We craft around what cannot be measured. Only experienced. The all-new #Mazda3
Driving in a Winter Wonderland in an i-ACTIV AWD 2019 #MazdaCX5 Signature. #RoadsReimagined
The all-new #Mazda3 is crafted around you. Down to the smallest detail.