Do it for the country on your front. Do it for the city on your back. - This team wins. Everyone wins. It’s only crazy until you do it. #justdoit
The craziest dream of all is the one that starts a million more. #justdoit
“The true go-getters who wake up every day to better themselves and those around them, who use running to enhance their energy in the daily grind of chasing their dreams in the city: that‘s what it means to live and go in LA.’” - Photographer @lloydpursall welcomed the community of LA to Blue Ribbon Sports for “To Live And Go In LA,” his exhibition celebrating four runners and how the sport inspires their hustle. - Join us at Nike The Grove tonight at 6pm for a panel with the four runners who are chasing their crazy dreams in LA. Register at link in bio.
The city showed out to support LA’s own @christenpress and the USWNT as they get set to chase their crazy dream — and history — this summer.
“The Speed Project makes you realize you can endure more than you thought was possible, and without the BRS squad, that realization wouldn’t have been possible. Representing BRS at the Speed Project meant being part of a rich running history: of taking risks and doing whatever it takes to get it done. Even in the lowest moments you would look down at that logo on the singlet and get fired up.” - One crazy team for one crazy dream. To the team who stuck together through sandy miles, night desert setbacks, and unknown terrain: @3107pico congrats on the fastest @thespeedproject finishing time in history. #brs
“People have said, ‘Girls shouldn’t be doing boxing.’ I dont let it intimidate me. I tell myself, ‘Don’t quit. Boxing is what you were brought into this world for.’ I’m gonna show them who Chantel Navarro is.” - Some call it crazy. But 14-year old Chantel Navarro isn’t fazed. The two-time national champion trains six to seven times a week at the Eddie Heredia Boxing Club in East LA, relentlessly pursuing her dream of competing in the 2024 games. For Chantel, this isn’t crazy — it’s just the beginning. #justdoit
It’s only a crazy dream until you do it. #justdoit
In celebration of those searching for truth in their communities, and those who are true to themselves on and off the field, we introduce the #7 Jersey. #trueto7
Don’t just be the greatest show on turf. Become the greatest on earth. #justdoit #nike53
Live in Venice and never leave the Westside? Run in Koreatown and never hear the ocean? Work in Santa Monica and never see the Hollywood sign? - It’s time to get out of your pocket of the city and explore. Join us for the GO TOUR LA: trial the new React 2.0, experience an immersive ride, and rediscover your city by foot. Go more. Get more. Link in bio. #gomoregetmore #nikereact
3107 Pico Boulevard. - It was here that @nike’s original crazy dream came to life. Under the title "Blue Ribbon Sports," a runner named Jeff Johnson stopped selling shoes out of the back of his van and started meeting athletes in our first storefront. - Johnson’s job was simple. Take orders, give advice, and always listen to the athlete. It didn’t matter if they were chasing a PR, a state title, or a world record. The doors were open for any and all as they fought for crazy dreams of their own. - This week, we continue that tradition. More than 50 years later, we’re back at the same address with the same mission: To serve runners. Now, we invite you to experience our humble beginnings. Link in bio to learn more. #justdoit
On the world’s biggest stage, go bigger. #justdoit
All-stars all start somewhere. - Along with @jerrylorenzo, we celebrated the culture of basketball by bringing the @drewleague and @fearofgod together at Nike & Fear of God Present: Drew League All-Stars. Inspired by the humble beginnings of greatness, the game took place in the original location of the now-legendary Drew League and featured the league’s best. - The Nike Air Fear of God Collection drops 1.19 at select retailers.
This season, FORCE took over Nike the Grove with the Makers Studio, inspiring people to unlock their creativity. Featured artists @leahkirsch @mcflyy @jessicahorwell and @janaeroubleau showcased their unique style and shared what All for 1 means to them. #af1 - Shop FORCE, now available at Nike Santa Monica and Nike The Grove.
Built from the fabric of small-town dreams. - Inspired by the humble beginnings of greatness, @jerrylorenzo pays homage to the roots of performance wear with his @fearofgod x Nike collection. Designed for the grind, from plywood backboards to sold out arenas, the collection blends functionality with fashion as a reminder to every athlete, that all stars start somewhere. - Available now at select retailers in LA.
“There are going to be some days where you wake up and you really don’t want to do it, but I learned from Mal that as long as you’re getting better every day, it pays off in the end.” - To play like a pro, you need to learn from them first. @tobinheath, @christenpress, and @malpugh joined Nike LA in showing 26 athletes how to train, eat, and perform like pros, encouraging them to keep getting after their crazy dreams, day in and day out. Watch the latest IGTV episode of “Unlock LA” to see more, and hit the link in our bio to learn how you can unlock LA as a NikePlus member. #justdoit
“For me, ‘All For 1’ means that we’re all in this together, working to accomplish a common goal. Making a difference in the world, empowering a new generation of leaders, and encouraging others to love themselves unconditionally — that’s teamwork.” - Kheris Rogers is small, but mighty: the 12-year-old is a force to be reckoned with as the empowering creator of Flexin’ In My Complexion. Together with @girlgaze, we’re recognizing unsung heroes who love Air Force 1 and are igniting change in their communities. Read more of Kheris’ story: link in bio. #af1
“Kobe said to focus on all the details, it’s the little stuff that counts. Diana told me to be a good teammate and to keep everybody levelheaded.” - Last week, we joined forces with @kobebryant and Diana Taurasi to surprise athletes with a basketball workout inspired by the Mamba Mentality, including a helicopter ride to practice and a meditation session led by @headspace founder @andypuddicombe. Watch the latest episode of “Unlock LA” to see more, and hit the link in our bio to learn how you can unlock LA as a NikePlus member. #justdoit
“To me, ‘All For 1’ means that we stand for each other at all costs. We create with each other and we evolve because it’s necessary.” - Nike The Grove Store Athletes @chariotmj and @ayearchurro come together to celebrate what All For 1 means for them and the shoe that inspires them. Learn how you can celebrate Air Force 1s: link in bio. #af1
“ ‘All For 1’ means that everyone is in this together. If one person wins, we all win.” - In an industry dominated by men, Sam Brambila is blazing a new path. The Undefeated associate is redefining sneaker culture for her and empowering women to follow her lead. Together with @girlgaze, we’re recognizing unsung heroes who love Air Force 1 and are igniting change in their communities. Read more of Sam’s story at link in bio. #af1
“‘All For 1’ speaks to a united voice. A united front. A group gathered in one accord for a singular purpose, for your community. To be recognized for my contributions is a great honor, but is something I believe is my duty nonetheless.” - For Theo Martins, his community could be found everywhere, but had no home — so he created his own local spot for people to gather. Together with @girlgaze, we’re recognizing unsung heroes who love Air Force 1 and are igniting change in their communities. Read more of Theo’s story: link in bio. #af1
All for the city. All for 1. - Join us at ALL FOR 1, an immersive photography exhibit celebrating FORCE through stories of LA’s unsung heroes. Experience includes photography by @girlgaze, an exclusive FORCE gift shop, daily opportunities to win Air Force 1 Triple Black grails by @goat and more. Sign up: link in bio.
“‘All For 1’ means strength in numbers, individuals moving as a force together. I love to see my community win. South Central and Watts have been depicted negatively, but there are great people who live here and work relentlessly to make their community better.” - As Commissioner of the @drewleague, Chaniel Smiley is powered by her unified community: the resilience, determination, and strength as one. Together with @girlgaze, we’re recognizing unsung heroes who love Air Force 1 and are igniting change in their community. Read more of Chaniel’s story at link in bio. #af1
Fresh perspective on a golden era. - Jordan Brand and Union LA came together to celebrate the launch of their capsule collection, inspired by DIY culture and vintage hunting. Shop the collection at @jumpman23 LA, 620 S. Broadway this Monday 11.26.
Dramatic silhouettes, functional comfort. - The Dianne Garcia Collection is now available exclusively at Nordstrom x Nike Century City. #nordstromxnike
Jersey on. Squad up. - From now until 12.1, receive complimentary customization at @lotstockandbarrel with the purchase of any NFL jersey, available exclusively at Nike the Grove.
For the strongest, by the strongest. - @harlemsfashionrow and @angelamanueldavis joined us for a conversation inspired by women of color and their strength. Harlem’s Fashion Row works to uplift up-and-coming female designers, and reimagined the LeBron 16 from the sole-up to embody the tenacity and courage of women of color. - The HFR x LeBron 16 is available now at Nike The Grove and Nike by Melrose.
Every crazy dream starts somewhere. #justdoit - This week, @ndamukong_suh of the @rams surprised high schools before the East LA Classic — inspiring students to not only be part of the tradition, but to make their own legacy.
“Ask questions. Curiosity is at the core of the Mamba Mentality. If the dream is easy, maybe you’re not dreaming big enough. That’s the most important thing: Dream as big as you can, and go after it with everything you’ve got.” - @kobebryant dropped into Nike the Grove for a conversation about his new book, “The Mamba Mentality: How I Play”, the design inspiration behind his Kobe Protros, and inspired the next generation to get after their crazy dreams. - LA: share your crazy dreams with us. Hit the link in bio. #justdoit
LA, prepare to fly. - Tomorrow, 10.20, join us for the opening of @jumpman23 LA. Push the boundaries of sport with the sports-science-equipped Flight Lab, customize Air Jordan 1s and tees, and ball on the Flight Deck — our rooftop basketball court. Doors open at 8:23am, 620 S Broadway. #preparetofly
Just a small-town kid with big-city dreams. #justdoit
Don’t just grow up in a city of stars. Make them your own. - Next stop: France, 2019 ⭐️⭐️⭐️⭐
“House shoes have always been part of LA culture.” @kendricklamar - The Cortez Kenny IV is a slip-on take on the classic Nike Cortez. For this new design, Kendrick Lamar drew inspiration from the traditional house slipper worn by many LA natives. The plush quilted insole provides a fit unlike any other Cortez, and bold HOUSE SHOES detail on the tongue continues Lamar’s modern design language on the timeless silhouette. #cortez
It’s only a crazy dream, until you do it. - From 35 runners to 35 marathoners. From the first mile of training to the last mile on race day. The #nikewomenmarathonproject proved that it doesn’t matter where you start, because together you’ll finish. #justdoit
For crazy dreamers, the sky is never the limit. - Tomorrow, the #nikewomenmarathonproject joins 45,000 other runners @chimarathon to chase one crazy dream. #justdoit
Just do it, together. - The #nikewomenmarathonproject is ready to take on their crazy dream. #justdoit
LAX ✈️ ORD - The NikeWomen Marathon Project has arrived. #justdoit
“I don’t fit the standards of a regular runner. People put things in your mind that you have to be a certain way. Never in my wildest dreams did I think I could accomplish this. At the beginning, I could barely run a mile. Every week, I reminded myself: it’s okay to walk. It’s okay to jog. That’s how you get better. That’s what makes you go after your next run.” - Before, @catieli allowed others to define her athleticism, and she met mile 1 with uncertainty. But now, she’s found power in her step to redefine running for herself. 26.2 — crazy? It’s just another milestone. Follow @catieli to see her chase her crazy dream @chimarathon. #nikewomenmarathonproject #justdoit
“I’m the only one in my way. My biggest obstacle is self-doubt, and stopping myself from the lies that I can’t do it or am not deserving of it. Just Do It is really basic: I’m the only one who can finish the race for me. I’m only going to get to the finish line if I do it.” - As a little girl, @mariahdyson dreamed of becoming an elite athlete. The stunt woman turned runner embraced the crazy dream that pushed her to train for Chicago — but had to first break down her own barriers. Follow @mariahdyson to see her chase her crazy dream @chimarathon. #nikewomenmarathonproject #justdoit
“I knew I would never be “ready” to run a marathon. So the only way I was ever going to do it was to just do it, and dive right in. That’s what Just Do It means to me. Getting out there even on those days that I don’t want to, because those are the days that are going to make me stronger. And being with this team means being strong together.” - For professional dancer @marathon.maggie, running a marathon was a challenge waiting for her to accept. So when she met injury on her training journey, she knew there was only one thing to do: embrace the challenge. Follow @marathon.maggie to see her chase her crazy dream @chimarathon. #nikewomenmarathonproject #justdoit
If you need a reason to dream crazy, here’s eleven. #justdoit - LA, are your dreams crazy enough? Hit the link in bio and share yours with us. Dream crazier.
Don't be the fastest runner in the world. Be the fastest runner in history. @kipchogeeliud #justdoit - LA, are your dreams crazy enough? Hit the link in bio and share yours with us. Dream crazier.
"Growing up in East LA, everything has a layer of dirt to it. It’s gritty but it’s also beautiful. It’s both palm trees and barbed wire. It’s layered, and so is self-expression." - @benjieescobar, an LA-based creative, thrives off of the paradoxical beauty of his hometown to push his artistic boundaries and redesign the @nikesportswear logo. Learn more at link in bio.
"Everyone has always been raw in art, but we’re moving into a place where people from different backgrounds, appearances, class levels, all get their chance to be raw. That’s what drove me to become serious about taking photos: representation for people that look like me." - Through her camera and vulnerability, @jheydamc redefines the boundaries of art and redesigns the @nikesportswear logo on her own terms. Learn more at link in bio.
"The moments where you’re defeated inevitably lead to growth. The process of becoming great includes missteps and a lot of disappointment, and it’s beautiful: that’s the way you become great." - @jidejidejide, design director of @hymnestudio, uses the universal pain of failure to inspire his re-design of the @nikesportswear logo. Learn more at link in bio.
"When somebody tells me I can't do something, I always immediately reject it. I never let other people’s opinions control me or dissuade me from doing something I have my heart set on." - @ajvni, one of the founders of the all-female skate crew @theskatekitchen, thrives on the unconventional. Read more about how her tenacious attitude influenced her @nikesportswear logo redesign. Link in bio.
“Collage is more than art: it’s about looking at your surroundings and doing the best with what you have. It’s taking something apart, putting your taste or perspective on it, giving it new meaning, and then giving it to the world.” - @kidsofimmigrants founders @danielbuezo and @weleh_ca redefine collage to inspire kids for their @nikesportswear logo redesign. Link in bio.