Knowledge is power. #1619project
What a fun 2 weeks for me!! Congrats to Simona who was the best player at this year’s Wimbledon. Everyday I am a step closer! Thank you everyone for all the support I truly love you all xxx
I’m proud to use my voice and words to share an essay on the raw feelings I had during a match we may all remember. The essay and unretouched photos are live on @harpersbazaarus. Link in bio. Photographed by @alexilubomirski Hair by @vernonfrancois Makeup by @tyronmachhausen Styling by @menamorado
Let the games begin!
Came to conquer. 👑 Wear our S on your chest with the limited edition London ‘S’ Sweater. Head to @serena to grab yours just in time for Wimbledon and show your support! #BeSeenBeHeard #weshipworldwide
In 2001, Wheaties paid homage to a true champion and an icon by putting her on the cover of a Wheaties Box. Althea Gibson was the FIRST Black Woman tennis player to be on the box. Today, I am honored to be the second.
Braiding started in Africa with the Himba people of Namibia. We have been braiding our hair for centuries. In many African tribes braided hairstyles were a unique way to identify each tribe. Because of the time it would take people would often take the time to socialize. It began with the elders braiding their children, then the children would watch and learn from them. The tradition of bonding was carried on for generations, and quickly made its way across the world. I am honored to share this bonding experience with my own daughter and add another generation of historic traditions. @olympiaohanian
It’s a beautiful day in the neighborhood. @thepeninsulaparis my second home. So obsessed with this hotel.
Yesterday was not my day. But it’s about getting up time and time again after you fall. Here’s to a multitude of tomorrows.
Win my 800th tour match ✔️ Wear the limited edition @Serena Paris Tee (in Paris) ✔️ Be Great ✔️
In 2014, (yes I know I can keep a secret) I launched Serena Ventures with the mission of giving opportunities to founders across an array of industries. Serena Ventures invests in companies that embrace diverse leadership, individual empowerment, creativity and opportunity. Slide right to see a few brands in our portfolio. We have so many exciting things coming up! Learn more at serenaventures.com. Link in bio.
The next big thing for me?? My @serena FASHION line. I’m so excited to be on the cover of @bof’s latest print edition. Learn more about it on businessoffashion.com
Red hot on the Today show. My twist front dress by @serena twist front dress 🔥 link in bio #weshipworldwide
Dem jeans though
Boat. Wind. Edges.
Things I won’t stop talking about: investing in women. Now through March 27th, @Bumble Fund applicants will get an opportunity to pitch their idea to me and @Whitney. We’re working together to build a bigger, more equitable table. If you’re a woman entrepreneur of color, apply through the app.
Me at Photoshoot. Hair. Makeup. Wires. PeriodT