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🎁Gifts you can pick and choose!🎁 Enjoy your choice of a travel-size moisturizer with any order of $125+ at Tatcha.com. Simply enter code MOISTURIZE19 at checkout for your gift! 💜

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Every time we interact with our client friends, we see the very best in you: your support, vulnerability, and optimism makes the whole Tatcha family feel motivated to serve you even better! But sometimes, it can be hard to see yourself the way that others do — after all, we’re our own harshest critics! Our hope for The Silk Peony is to help you see yourself with fresh eyes. By taking the time to pamper yourself each morning and night, we hope that this new step in your beauty ritual will remind you to reflect on all the beautiful things you see in yourself — the stuff we see everyday. #tatcha #jbeauty

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🗽Hello from New York!💜 We're delighted to be hosting a special pop-up at @Sephora's Times Square store, featuring our newest treasure, The Silk Peony Melting Eye Cream! If you're in the area, we'd love to meet you and learn about your skin's story. #tatcha #sephora #letsbeautytogether

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💜 ✈️See yourself with a fresh perspective... and you’ll win the chance for a trip for two to Kyoto, Japan!✈️💜 To inspire you to see and share your beauty within, we’re giving one grand prize winner and their loved one a four night trip to Kyoto! Plus, ✨five✨ runners up will receive $500 in Tatcha treasures to see their skincare rituals in a new perspective, too! To enter: 1️⃣ Find the oldest selfie in your cameraroll and post it to your feed (the one you see in this post is ours ☺️) 2️⃣ List 3 things you see in yourself 3️⃣ Be sure to tag @tatcha and to use #eyelovetatcha and #tatcha in your caption (your account must be public for us to find you!) 4️⃣ Enter by Aug 29th, at 11:59pm PT. A winner will be announced around September 12th! For full terms and conditions, please go to http://bit.ly/2LzqvMU. US only, must be 18+.

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💧Why choose The Water Cream?💧 If you agree with three 💧💧💧 or more, that means The Water Cream is meant for you: 💧My skin tends to be shiny in the t-zone 💧I'm always looking for lightweight moisturizers that won't feel sticky or heavy on my skin 💧I'm looking for a poreless finish 💧I love to wear makeup and love moisturizers that absorb quickly 💧I'm in a humid or warm climate, and need a moisturizer that feels refreshing on my skin How many 💧 did you get? #tatcha #jbeauty

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On the grounds of Kyoto’s Kennin-ji temple, there is an area that blooms with massive, sumptuous peonies. It’s one of our favorite visual memories of Kyoto, and our scientists jumped at the chance to infuse peony into a new formula for pampering the eyes. There’s something about the effusive blossom of a peony that makes it impossible not to love! Its moisture-locking benefits are the cornerstone of The Silk Peony, which is formulated using the wide, silky-soft petals of Japanese white peonies harvested in Niigata, Japan. #tatcha #jbeauty

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Sometimes we like to wax poetic about our formulas, but today we’ll let the consumer results from The Silk Peony speak for themselves! In an independent clinical study of 30 people using The Silk Peony twice daily for four weeks: 💜 100% of subjects saw improvement in the appearance of fine lines & wrinkles 💜 100% of subjects saw improvement in smoothness & hydration 💜 100% of subjects agreed their eyes feel soothed & replenished These are the gorgeous results we LOVE to see! We hope you can discover this treasure for yourself soon. #tatcha #jbeauty

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"...when someone takes a bite before you get a pic of the food... that was me with this @tatcha primer. was too excited and scooped it before getting a perfect product shot. i've been using the last 2 days and wow this product really deserves its hype. it really helps smoothen out your pores & keep oils at bay. my face really feels like a true silk canvas before applying any of my makeup and then when i do apply foundation, she just ~glides~ on. you see the magic at the end of the day when your makeup hasn't broken down after walking through all the heat." 📝 and 📷 by @glowwithava Leave a 💜 if you can't wait for your first scoop of a new Silk Canvas! #tatcha #jbeauty

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It’s National Book Day! What will you be reading? 📖 If you’re looking for inspiration for self-care, skin health, and everything in between, you can find founder @vickytsai’s book Pure Skin: Discover the Japanese Ritual of Glowing at Tatcha.com 💜 #tatcha #jbeauty

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✨✨✨Back in bloom!✨✨✨ Our Peony Blossom Silk Lipstick, in an uplifting pink with hints of coral, is here for a limited time. Infused with Silk and Peony extracts to protect lips, this romantic color looks as good as it is nourishing for your pout. Available now, exclusively at Tatcha.com.

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Why choose only one time of day to enjoy The Silk Peony? This special formula will pamper the delicate skin around your eyes by day or night! Because it instantly melts into skin and blurs away the appearance of fine lines and wrinkles, it wears beautifully beneath your everyday makeup — but the intensely hydrating benefits of the melting eye cream also make it perfect for working overnight. Learn more about this petal-perfect addition to your skincare ritual on Tatcha.com! #tatcha #jbeauty

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It’s #TextureTuesday and we’re ready to talk about our newest formula, The Silk Peony! This first-of-its-kind eye cream targets the delicate skin around the eyes with a unique cushiony balm texture that instantly melts upon application to release a powerful moisturizing elixir. Fun bonus: this ultra-absorptive quality makes The Silk Peony perfect to prep the eyes for makeup! #tatcha #jbeauty

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"One of my favourite luxury facial mists are from @tatcha. I love how fine it feels when it touches my skin and how it leaves such a subtle radiant finish. Who doesn’t love the bottles? They scream luxurious and the mini size is the perfect size for my bag!" 📝 & 📷 by @thecaryledit #tatcha #jbeauty

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Why does The Silk Peony deserve a spot on your #shelfie? We’ll give you 3 of our favorite reasons! 1️⃣Pure ingredients like liquid silk, Japanese white peony petal, green tea, rice, and algae power this formula. 2️⃣The unique melting texture of The Silk Peony is unlike anything out there — we think you’ll love the way it absorbs into the skin to smooth fine lines and wrinkles while hydrating. 3️⃣The petal-perfect packaging of this pot is too precious to miss! How could you NOT want to see this on your shelf every day? #tatcha #jbeauty

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Our friends sometimes ask, “Why do I need an eye cream?” Our answer is always rooted in the fact that, for many of us, our eyes experience continual movement as we appreciate the beauty of the world around us. Whether we’re looking up at a rainbow or down at shells in the sand, the skin around our eyes is engaged in near-constant activity, day in and day out. Such a hardworking part of the body should not be neglected during the essential steps of a skincare ritual! The eye area has thinner skin than the rest of the face, is highly sensitive, and lacks the ability to effectively self-moisturize. This leaves the area susceptible to dryness, fatigue, and wrinkles, which is why eyes often show the first signs of aging. That’s why we formulated The Silk Peony especially for this unique area of skin! #tatcha #jbeauty

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“Eye spy” a few peeks at our upcoming launch—which you can enjoy early access to today on the @sephora app! 👀 How many glimpses of a new Tatcha treasure can you spot in this shot? #tatcha #jbeauty

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Are you ready for this beautiful bouquet to be revealed soon? Leave a 💐 in the comments if you can’t wait to see our newest treasure! #tatcha #jbeauty

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Happy #NationalLipstickDay! Which shade are you wearing to celebrate? 💄 📷 photo by @vladamua.macro Don’t forget, today is the final day to receive up to three mini lipsticks complimentary with your Tatcha.com purchase… simply enter code KISSES19 at checkout until 11:59pm PDT! 💋 #tatcha #jbeauty

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There’s something missing from your skincare routine… can you see it? 👀 Coming soon: a new step for your ritual! #tatcha #jbeauty

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You can glow anywhere! Just tuck these travel-size Tatcha treasures in your bag for on-the-go glow. ✨ (Photo: @sallyokaytalks )

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We love watching a new formula blossom into something beautiful. We can’t wait to share this upcoming launch with you! #tatcha #jbeauty

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If you were to ask members of the Tatcha family about their “desert island” formula, many would name The Essence without hesitation! This plumping skin softener floods skin with moisture using 98.7% pure anti-aging Japanese superfoods, making all skincare applied afterward work even more effectively. That’s why we suggest pairing it with the Violet-C Brightening Serum; it can help the 20% Vitamin C and 10% AHAs work even better to soften, smooth, and brighten skin. #tatcha #jbeauty

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Is it just summertime talking, or does this #TextureTuesday snap of The Dewy Skin Cream look good enough to eat? 🍦 But it’s not soft serve… it’s an antioxidant-rich moisturizer that intensely hydrates and seals in moisture, helping to replenish ceramides for a healthy bounce and instant luminosity. #tatcha #jbeauty

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Some people use Sunday for self-pampering, but we think it’s even better on Monday! Set yourself up for a sweet week with a Monday night masking session. We love the Luminous Dewy Skin Mask to impart a dewy glow with rich botanical extracts. When we’re feeling extra decadent, we’ll follow with the Luminous Deep Hydration Firming Serum to uplift and moisturize skin overnight! 🌙 #tatcha #jbeauty

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Whether you love a dewy glow or a soft, satiny finish, your skincare treasures will work beautifully with The Silk Canvas! This protective primer acts as a velvety base for your favorite makeup looks or as a finishing touch to your skincare on no-makeup days. No matter what your plans are for this gorgeous weekend, The Silk Canvas is a perfect pick! Find your perfect glow at @sephora and @sephoracanada 💜 #tatcha #jbeauty

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The Silk Canvas: @GlamourMag once called it an “adorable pink marshmallow cake” that protects and perfects skin, and the comparison still makes us smile! You can use The Silk Canvas as the last step of your skincare ritual or the first step of your makeup routine — it helps prime and protect your face, eyes, and lips. #tatcha #jbeauty

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Is your normal moisturizer feeling too rich for humid summer days? One of our favorite tricks is mixing up our daytime and nighttime hydration! This summer, we’re loving The Water Cream’s oil-free hydration for the warm days, and The Dewy Skin Cream for richer hydration at night. Do you switch up your skincare during different seasons? Find both of these treasures at @sephora and @sephoracanada 💜 #tatcha #jbeauty

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Not all that glows is glitter! The natural radiance imparted by The Dewy Skin Cream and Luminous Dewy Skin Mist comes from nourishing Japanese botanical oils, eliminating any need for extra sparkle. With these treasures, hydration is all you need to shine from within. ✨ #tatcha #jbeauty

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It’s #TextureTuesday and we’re highlighting our signature The Rice Polish. All instantly transform from a powder to a light, airy foam when mixed with water, but they each have a special touch. Which version of The Rice Polish is right for you? 💙 Calming — Uses Japanese indigo to soothe irritated, inflamed skin. (Ideal skin type: sensitive) 💚 Deep — Features Japanese wild rose to visibly tighten the appearance of pores. (Ideal skin type: combination to oily) 💜 Gentle — Uses licorice root extract to help prevent tight, flaky skin. (Ideal skin type: dry) 🍚 Classic — Features features silk protein to condition and nourish skin. (Ideal skin type: normal to dry) Which one are you excited to try? #tatcha #jbeauty

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When your Monday (or any day!) needs some extra Zen, The Water Cream is here for you. Because this lightweight moisturizer is oil-free, it helps your skin find its perfect balanced hydration… so the rest of your life can feel balanced, too! #tatcha #jbeauty

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When you’ve had too much fun in the sun, there’s no better feeling than the soothing qualities of The Indigo Cream. Packed with restorative Japanese indigo, this soothing cream helps calm itchy, irritated skin — making it the perfect formula to reach for when an accidental sunburn begins taking effect. Find this treasure at @sephora 💜 #tatcha #jbeauty

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Introducing a special gift we hope you’ll tote-ally love… while supplies last, you can receive this summer-ready bag with your $125+ purchase using code TOTE19. #tatcha #jbeauty

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Oh, Canada… we’ve got a surprise for you! 🇨🇦 We’ve set up a special Tatcha truck right at Yonge & Dundas Square location in Toronto with @sephoracanada, and we want to meet you. You can come visit us *TODAY* anytime between 11am to 9pm for a demo, a special sample, and — of course — some fabulous Instagram material. We can’t wait to get to know you! #tatcha #jbeauty

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✨This travel-ready treasure will give you all the glow! ✨ We love to keep a mini Luminous Dewy Skin Mist handy for spritzes of botanical-rich moisture throughout the day. #tatcha #jbeauty (Lovely 📷: @alexandraceccato )

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Need a good reason to wear sunscreen every day? We’ll give you 3️⃣! Here’s why our Silken Pore Perfecting SPF 35 is a daily skincare must: 1️⃣It protects skin from UVA and UVB rays with pure, skin-loving ingredients 2️⃣Japanese wild rose helps tighten the appearance of pores 3️⃣It’s perfect as a primer for makeup without leaving a chalky finish What are your reasons for wearing SPF every day? #tatcha #jbeauty

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We often see people — especially those in humid climates — asking whether or not to wear moisturizer during the summertime. Our answer is, without a doubt, YES! One of the best ways to keep skin hydrated without feeling sticky is to choose a lightweight, oil-free moisturizer during warm weather, such as The Water Cream. This formula uses a water-burst delivery system to instantly refresh and hydrate skin, so you’ll feel pampered even if it’s muggy outside.⠀⠀⠀⠀⠀⠀⠀⠀⠀ You can find this treasure at @sephora and @sephoracanada!⠀⠀⠀⠀⠀⠀⠀⠀⠀ #tatcha #jbeauty

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Packed with Japanese luffa fruit extract to clean congested pores and help remove dead skin, this treasure is an essential step in our ideal oily skin ritual. You can use The Deep Cleanse in the shower, making it the perfect way to start or end the day! Discover it for yourself on Tatcha.com 💜 📷Photo by @leah.azad #tatcha #jbeauty

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Consider this your friendly reminder to wear SPF! ☀️ 🏖️ 😎 Our Silken Pore Perfecting Sunscreen SPF 35 shields skin from UVA and UVB rays while blending effortlessly and invisibly for matte, poreless-looking skin. (📷 Fun shot from @thehollyhighlight)

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Our favorite way to wear red, white, and blue! 🇺🇸 We hope you have a fabulous day, however you choose to spend it. #tatcha #jbeauty

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Our limited edition Morning Boost set contains some of our very favorite skincare treasures! Clear the way for a good skin day with The Deep Cleanse, The Water Cream, and The Silk Canvas, all tucked inside a TSA-friendly travel bag that’s perfect for holiday weekend getaways. Available now at Tatcha.com! #tatcha #jbeauty

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This #texturetuesday, we’re shining a spotlight on one of our favorite ingredients: indigo! 💙 This plant provides a gorgeous sky blue tint to treasures like The Indigo Cream, but it does so much more. Indigo is used to calm and soothe, helping provide therapeutic relief for inflamed, sensitive skin. #tatcha #jbeauty

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Wondering when to use these beauties? Their order is easy! Simply treat The Silk Canvas, our protective primer, as the final step in your skincare routine. Our Luminous Dewy Skin Mist can be used anytime, anywhere! Before or after makeup, you’ll love spritzing this gorgeous mist to achieve your best glow. #tatcha #jbeauty 📷 Gorgeous shot by @just.me.mk

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✨We’ll take these treasures to glow! 🙋‍♀️✨ ⭐️ The Dewy Skin Cream imparts a gorgeous glow to your skin, while feeding it with antioxidants from Japanese Purple Rice ⭐️ The Silk Canvas blurs away pores and imperfects with layers of silk, keeping makeup out of skin and locking in hydration ⭐️The Luminous Dewy Skin Mist is a silky liquid moisturizer your can spritz before or after makeup for extra incandescence 📷 @sundaygloww #tatcha #jbeauty

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#Pride begins in San Francisco and the beauty of this weekend always inspires us to choose love, authenticity, and kindness. 🌈 💜 #tatcha #jbeauty

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🌛😴Why is the Violet-C Brightening Serum best used before bed? Your skin will make the most of this 20% Vitamin C + 10% AHA serum when you apply it at night (and especially right after The Essence), because that's when your skin is in a state of restoration, allowing for active ingredients to work better. Find this treasure now at @sephora and @sephoracanada #tatcha #jbeauty

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Looking for a moment of Zen in the middle of the week? Tune into our Instagram Stories for some #wednesdaywisdom with one of our special friends, joining us from Kyoto, Japan. He’s sharing with us three ways to refresh and re-center yourself. 🧘‍♀️ 💜 #tatcha #jbeauty

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We can always count on @skincarewithsaj for the BEST #TextureTuesday reviews! “Gave the Tatcha Dewy Skin Cream a go this morning on my only slept for 1hr dehydrated face (actual fact). I paired it with the mist and it’s such a beautiful finish… What I liked most was the way it brought my complexion back to life 🙌🏽💖” Head to her page for the full review, including a stunning before and after. #tatcha #jbeauty

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Our limited edition Night Recovery Set brings a whole new meaning to “beauty sleep.” This Tatcha.com-exclusive set equips for a perfect evening of pampering while you rest, and includes a TSA-friendly travel bag so you never have to leave your favorite treasures behind. Plus, this set is one of the only places you can find our Violet-C Brightening Serum in a travel size. (Also includes a full-size Camellia Cleansing Oil and a travel-size The Essence.) #tatcha #jbeauty

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Our favorite way to glow, inside and out: taking 20 minutes to mask! Here are some of our favorite Saturday activities to enjoy while wearing the Violet-C Radiance Mask: 👩‍🍳 Whip up a tasty snack, like a fruit smoothie to complement the seven fruits within the mask formula. 🎨 Sit down with a coloring book, filling a page with stunning shades like this vivid violet treasure. 🍵 Sip on a hot cup of green tea, enjoying its warmth and the anti-aging benefits of the tea within our signature Hadasei-3 superfood trio. What’s your go-to mask activity? Tell us in emoji! #tatcha #jbeauty

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Your summertime makeup’s best friends are here! 💧 The Water Cream is a perfect warm-weather moisturizer because it’s got a super lightweight, oil-free formulation that won’t leave skin sticky. 💚 The Satin Skin Mist uses Okinawa clay to balance skin and leave a satiny-smooth finish. 👘 The Silk Canvas preps and primes skin for wherever the day takes you, protecting it from pollution and helping to minimize clogged pores and breakouts. 📷 by @dalimakeup #tatcha #jbeauty