Went to Vegas for my first cosmoprof this weekend, to present on the future of clean & green beauty, alongside the brilliant Sarah Jindal, Kim Ryan, and Mary Bemis. In my presentation I mentioned that the future of all beauty is going to have to be clean & green—but from what I saw at the country’s biggest beauty show this weekend, we actually have a lot more work to do than I thought... Readier than ever to attack Monday, and to grow this movement. #livefollain 💪🌿💄🌎
Doing makeup in the bumpy Amtrak bathroom: 👎 Getting to take a little piece of our stores with me, wherever I go: 🥰🙏💥💃🏻💫👍 #livefollain
This is the woman who introduced me to “TGIM.” No matter how hard work gets, when you care and believe in it deeply, Monday’s aren’t so bad.✨ I was floored when @indie_lee took a train up to Boston last week to support and cheer us on @badonpaperpodcast live recording! This surprise was right after someone came up to me in a random public bathroom and thanked me for creating @follain.😭✨ I’m grateful to work with and for so many amazing people, like Indie, who remind me that Monday’s are a gift.✨ #tgim #thankgoditsmonday #goindie #livefollain
Anyone else’s kids start making this face at exactly 9 months?? Must be all those spinach packets... Annabel 👉 Henry 👉 Popeye 👉 ♥️♥️♥️
Self proclaimed toner/tonic/essence fanatic.🙋🏻♀️ Anyone else? It’s how I start each morning, before face oil and SPF (personally my skin is best when I skip cleanser in the AM) and it’s the step I look forward to most at night. Recent favorite for the mornings has been Tammy Fender Essential C Tonic— a splash of lavender water and a big citrus 🍊 blend!! 😋 Smells amazinggg and I start the day looking (feeling?) brighter. All these yrs later and I STILL believe toner is the most underrated skincare step. It undoes all the harshness of cleansers... tap water... everything. And it preps skin so all those nice moisturizers and serums can actually go to WORK. Plus it’s just pleasant! And sometimes, with everything going on, pleasant is just what the doctor ordered to get through the last day of a longgggg week. That is all! Happy Friday.
Fangirling like this requires a TBT. To last Thursday. Filled with 🐝 manuka massaging, 🍒 cherry masking, and the 400 uses for 🥕 carrot oil... with Naturopathica founder Barbara, her awesome new book and products.
Hope something brings you as much joy this week, as bouncy houses bring Henry.
A cute butt... my five minute AM clean makeup routine... what else could you need?? In all seriousness, thank you so much 🙏 @womenshealthmag 🙏 @emilyabbate for including me in this awesome spread on morning routines—actually loved reading all of them and picked up some great tips too. #follainfreshface #livefollain
It’s literally always a nice day when I get to play matchmaker. Love a good clean consult! Just added a bunch of them to my highlight above, including this one with @lisaalamode. Working hard to show that clean beauty isn’t just better for you and the planet... it’s also just as effective (more effective!) than anything else... especially when matched specifically to you #livefollain #cleanconsult
so many turtles to chase and trees to climb this weekend ✌️ enjoy!
There’s rarely an opportunity to directly support the change... we can educate ourselves and our friends, and we can vote with our dollar, but I mean bigger change. Now there’s a bill in Cali that would require disclosure of my LEAST favorite toxic beauty ingredient—fragrance! If it passes there, the rest of the country will have to take note! Cali is soooo ahead of the curve and tried to pass the Toxic Free Cosmetics Act earlier this year, but that bill was blocked by big beauty lobbies.... Wouldn’t it be amazing if this one actually passed — and did so with your help?!? I obviously don’t live there or have stores there but tagging some friends who do — w the hopes they might support it (link in my stories, no pressure or anything 😂) and I hope you do the same! I am a part of @nohballiance and we’ll be writing a letter officially supporting the bill too. Sorry this is a pic of me and not of Sacramento or the Cali flag or anything, but I’m not a resident, just a fan. Go Cali Go!
Tonight’s power couples. I verrrrry rarely say this, but some things are truly better together.👯♀️
My favorite clean consult in NYC last week was with Barbara—the snuggly new roomie of my old roomie @reballen!!!! ✨ So cliché—but literally feels like yesterday that Rebecca, Lily, and I were living together in a shoebox apt downtown, trying to figure out what we wanted to do with our lives. And here we are ten+ yrs later, with babies, businesses, and actual life crises— still trying to figure things out. Today I’m feeling incredibly grateful to have strong and supportive women in my life. ✨ @follain exists bc of a deep respect for women (Rebecca’s shoe co @rebeccaallenny does too—check it out if you haven’t!) ✨ Friends and community are so important—and the best ones are still there for you, even after you disappear for a while into business, babies, relationships, crises, or really anything. We know each other and we need each other. So much unconditional love for ALL the women that keep me afloat—and of course for snuggly little Bar. ♥️🙏✨
Always surround myself with flowers—this is especially helpful when May just doesn’t pull through 🌧 ☔️ 🥶 #livefollain
Found this in a baby shop today—yet want a copy for myself and pretty much every adult I know... #buildsomething #stretch #vote #getenoughzzz
Finally get to squeeze my babies tonight! Missed them so much this week that I actually tried to pick up other people’s babies in the middle of our event with @thetot in Dallas! Traveling apart from them can be hard, so I pack every single second on the road with events, meetings, and moving from one place to the next. Probably not the healthiest situation but it makes me feel more efficient and less guilty and just works for me right now. Thank goodness for supportive partners and caretakers... for being incredibly passionate about my work... and, of course, for FaceTime. Couldn’t do it without all three, and I’m in the market for more tips if you have them! Someone (a Dad!) once told me he leaves notes for his kids to open from him, every day that he’s away. Might do that next time!
It’s hard to beat face cookies, but the rest of the weekend was pretty great too.✨ First week of 34—here we go.💪 Know that I’ll need so much strength and hustle again this year. Maybe more than I ever have before.🔮 Grateful that this little smile will be there along the way...and grateful for any opportunity to build a better 🌎 for her, her brother, and as many others that’ll let me.♥️
This morning’s lineup. Easing into warmer weather skincare. My biggest changes for the season: 1) swapped in a lighter, squalane-based oil moisturizer (instead of heavier oils and balms I love in winter), 2) dropped my daily HA serum (will still use every so often), 3) lighter eye gel (love a good eye cream in winter) and the biggest change...4) diligent daily sunscreen! LOVE the feeling and absorption of this Patyka face oil—Kari Gran SPF combo ✨ bring it on ☀️ #livefollain #springskincare #cleanbeauty
Earth Day is every day @follain!🌎 But thanks to a @people magazine plug we’re paying special homage today to our refillable soap—our #1 selling product since we opened!🙏 Here I am with it in 2019, and in 2013!✨ Not only does it help prevent plastic bottle waste—it also helps us use clean nourishing ingredients for the product we use MOST often throughout the day! Lavender is still my favorite scent—what’s yours? #livefollain #follain #earthday
this mellow belly tea is the perfect antidote after a weekend packed with family fun (🍷 🍰 🍫🐰) - and how beautiful is this blend?? chamomile, marshmallow root, meadowsweet, peppermint, fennel, licorice👌
Quick pic of a good family.🌟 A growing family!!!💫 Even more beautiful @follain products have landed! And they’re all the result of customer requests over the years! Balm... body scrub... body oil... bar soap... body lotion soon! Daily essentials with the most beautiful clean ingredients. Link in bio to #livefollain a little bit more 🥰🌿🧖♀️
Bring your Indie to the office day—always a good idea! ✨ Today’s mission made extra special thanks to @indie_lee and then @jessannkirby too! #livefollain
Yesterday I heard myself say it’s been ten years since I started trying clean beauty for the old blog back in 2009—anyone remember the naturalchemyst??? So much of my job over the years has been testing clean products (there have been thousands—including each of the 600+ we sell) then following up w myself and others to see how the products are working for different skin types and concerns. Now ♥️ nothing more than helping discerning women and men find the right clean products for their own skin needs. A #cleanconsult (like this one with @sara.azani) is what I look forward to most—and our team does too! Now you can book a clean consult online for any of our store locations...or take one of our quizzes online if you can’t make it into a store! Can’t believe how different this all looks ten years in! Can you imagine 2029? 💫🌿💄 #livefollain
About last night. Saturday night skincare can be different, right? Usually includes two routines: the one before going out, and then the one at the end of the night before bed. There’s the predicament of not wanting to “waste” good products early / before applying makeup... but also wanting to look glowy👌✨even if just for dinner at home. Used some of my favorite, easy, get-ready skincare last night (fast absorbing, luminizing) >> then had a big moisturizing finale after removing makeup, before bed (oils, hydration serums, etc). The tipsier, the more moisturizer at the end of the night (and it doesn’t take much these days)!🍷💦
Happy Friday indeed❣️I’m obsessed with our new body oil: ✔️light and fast absorbing ✔️super hydrating ✔️subtle citrus and chamomile scent ✔️easy spray-on application ✔️glass bottle (not refillable YET...until we see how much you like it and come back for more). Another labor of love, after tons of customer requests 🥰
My January 2019 revelation was that I needed more sleep to function at my highest level. I honestly haven’t been routinely great about sleep yet (👶🏻👶🏻👩🏻💻) but I DO have some pretttttty good tricks for winding down and creating nighttime rituals when I can 💤 🛏. One of my favs: get into pjs and do my skincare routine an hour before bed to 1) begin the wind down process and 2) make sure the oils and products absorb into my face more than my pillowcase! Shared my tips like this one on the @parachutehome blog today. What are some of your nighttime rituals? #livefollain #myparachutehome
Annabel turned 6 months yesterday! Where does the time go?? This was back when I refused to go anywhere (including blow outs—her favorite time to snooze) without that little scrunched up face. You have my heart little girl. #annabelthomas
These two won’t be able to avoid years of embarrassing traditions and boiled cabbage and potato dinners. At least they’ll have each other 🍀🍀 Happy St. Paddy’s Day #ofoley
Hobbies include switching women to healthy, high-performing beauty... and not much else! My #cleanconsult w sweet @sophiaculpo up in highlights now w more to come. Book your own in-store #cleanconsult on our site now, or take one of our skin quizzes if you can’t make it into a store #livefollain
😭 crying! Dr @avivaromm is a friend and advisor now, but I’ve been a huge fan of hers for years. Aviva is an amazing resource on all things integrative health and it was such an honor to join the 100th episode of her mighty podcast Natural MD radio. Shared all the usual important factoids about why clean beauty matters, but no surprises here— She also got me to open up about motherhood and more. Thank you Aviva for all that you do! 🙏✨ #livefollain #naturalmd
This AM the amazing @avivaromm asked me what I do every day to take care of my SELF in the midst of everything going on with business and babies. That one took me a second... And honestly it’s a work in progress. Sometimes it’s my nighttime skincare routine. Other times it’s getting off the subway one stop early, to have a longer walk home. Tonight a 20 minute peloton yoga sesh and mask was a big treat. V much open to more suggestions if you’ve got them! 🙏
Do you recognize your skin cravings? Here’s some of the comfort food my skin has needed and craved through this harsh winter. Good to the last drop! #empties #skinfood #livefollain
Grateful for the @follain community that is helping pave the way for a healthier, brighter and more empowered future for these little girls and so many more! Happy International Women’s Day! ✨
Motivation this first March Monday is provided by the women who’ve made me realize that my superpower - and that of so many women - is RESILIENCE. Whether it’s bouncing back after caring for others, from childbirth, professional adversity, personal adversity, a bad day, a bad decade...we will recover, and we’ll thrive. It’s just what we do. But we need other women to remind us of that. Tagging a few who have particularly impressed, inspired and built me up already this year—and we’re only three months in! I appreciate you. Thank you! 🙏 Hope this helps others take a second to reflect on the important women directly and indirectly building them up daily, too! I needed to know I’m resilient today—what do you need to be reminded of? 💪 More on this in my March Follain letter if you’re interested! Link in bio.
Bathrobe and snuggles for the next two days 🥰 so necessary
Are you a lip gloss, stick, balm or tint kind of gal? Asking for a friend... who wants to make sure your lip products (that you literally LICK all day!) are as clean as possible! #livefollain
While I’ve been on our refillable soaps the past 5 yrs, I grew up a bar soap gal. Used the ubiquitous stamped white bar soap everyone else did... Now dead set on making this rich-lathering, clean bar soap the new shower staple! 🧼 🛁 #raisethebar #livefollain
Too much fun this AM matchmaking local Boston beauty ⛸ queen @ashwagner2010 ! If you’re looking for a perfect clean skincare routine and can’t make it into one of our stores, have you tried our skin quiz yet ? #linkinbio Will follow up to see how Ash’s matches are working in a couple weeks! ✌️#livefollain #follain
5 months old today! Interests include tracking her brothers every move...and not much else. 💕 #annabelthomas 💕 #henryhoxie 💕 you’re both growing up too fast. I even love watching you fight ➡️ (sure that novelty will wear off soon though)🤣
Come closer, let me tell you everything you did and didn’t want to know about the ingredients in your concealer. 😂 still an #uncoverup gal myself!✌️#livefollain
This image from today’s NYT piece all about the lack of US cosmetic safety reform. If this gets you as riled up as it does me, I’d share it with your friends, write your congress person, and vote with your dollar by only supporting brands and retailers committed to protecting and nourishing you and your family. Take it from this gal who majored in public policy and could’ve fought this on the Hill but chose instead to build a clean beauty business with all the most passionate brands out there. There are businesses who do the right thing for people and planet. And congress will have to soon, too. #linkinbio #livefollain
My old red airwalk sneakers didn’t make @thecut ... but tube tops, CBD sparkling water, @ohohorg, Osea body balm and of course the old nickname taco (initials at the time) were all featured—among many others. 🙏🙏 @janelarkworthy — I’ve been following #thebeautyofitall @nymag forever and this was way too much fun! #linkinbio #livefollain
Proud that @follain has been helping people refill since we opened doors in 2013 (and helping them recycle too—with @terracycle!) Psyched to be part of this obvious revolution that’s starting. SO much more to do, but things are moving in the right direction—would you agree?? Pretty sure @loopstore_us is the coolest thing BIG consumer companies have done in...probably ever. Congrats to @terracycle on the loopstore launch!!! Such awesome news. #livefollain #terracycle
Going on my first Follain trip without Annabel next week 😢😢😢—poor girls gonna get smothered allllll weekend long 💋💋💋 #annabelthomas
Lunchtime PSA. Fellow frozen north-easterners: have you added a plant based hydrating HA gel serum into your routine yet? I did, it saved my dry skin, and it’ll likely save yours too. I just wrote a blog post comparing the three we carry (link in bio!)—but you’ll honestly be better off than before if you add in any of them to your routine. Paired with a balm or cream, a humidifier at night, and lots of water. Protection from the freezing cold outside and blasting heat inside. Plus dewier, smoother skin. Sounds like a lot of marketing mumbo jumbo but I haven’t been this impressed and inspired by a product category in a while—and I’m excited to see what you think once you try one of these! 🙏💦🌿
Taking over stories @themoment today for my friend and fellow clean beauty diehard @laney. This is us last year, behind the scenes of a video shoot, likely talking about the same stuff I’ll be sharing today—skincare routines, product selection, babies, food, fitness, and trying to balance the juggling act that is life these days. Hop over to @themoment and say hi, will ya?!?
At the start of this new year I’m leaning into a revelation I had about sleep—after never being a big sleeper my entire life. What are you working towards this year? Personally, resolutions always made me feel like I wasn’t good enough. Leaning into revelations (little self discoveries) always led to deeper learning and longer term lifestyle changes. It means I don’t just wake up and try to start doing something entirely new on Jan 1...instead I spend time 1) learning (reading new books or articles on the topic), 2) discussing (learning from others’ experiences with it—have I asked you about your sleep patterns yet?), 3) cultivating (experimenting with new PJs, different wake up times and even naps!), and 4) creating a mini action plan. This approach just works for me—it’s how I switched over all my beauty to clean 10+ years ago (that revelation led to something much bigger— @follain)! Sleep is just revelation #1 that I’m leaning into this yr—there will likely be more. Looking forward to a great year of discovery and sustainable changes with you in 2019. Happy New Year! #myrevelation #livefollain #sleeprevolution #whywesleep
It’s been a busy year. My wish for the last 3 days of 2018: PJs and chill. My reality: potty training and sleep training. Wish us luck🤞
Without the tireless work of nonprofits like @protectourbreasts, #silentspringinstitute, @environmentalworkinggroup, @beyondbenign, and others, we wouldn’t even BE aware of what’s toxic v nontoxic in everything from our beauty to our food, cleaning supplies and more. I’m personally so grateful for the scientists and activists behind these orgs and others—many of whom help @follain stay on track and ahead of the curve. If you’re fully bought into clean and want to DO more but not necessarily buy more stuff, please consider donating, or even just following them on social and letting your friends know about their work. Clean is a conversation rooted in research and activism. It is and, will be for the foreseeable future, up to us—as consumers—to check labels, when not shopping @follain or other trusted brands! And we only know what “bad stuff” to look for because of these folks doing the good work daily. 🙏🙏🙏 #linkinbio for more