Imagine if dry shampoo and hairspray had a baby, and you’ve got Texturizing Hair Spray. Mist it on dry hair and scrunch strands out with your fingers for a loose, lived in look like ☝️. <#regram @themanestyle>
Emojis speak louder than words—comment below with an emoji that describes your favorite fragrance. 🥀🌸 And don’t forget, you can shop both North Bondi and Melrose Place at @urbanoutfitters. <#regram @rfmb>
A pony above the rest. Add Finishing Crème to help smooth out your pony and help add shine. Shop now at @sephora. <#regram @kathleen_hair>
Finishing Crème is what we call lotion for your hair. 🧴Keep reading to find out how we love using it. ⠀ WHAT IT DOES Finishing Crème is a hydrating styling creme that gives thermal protection before a blow out, and smooths dry ends to give a lived in look. ⠀ HOW TO USE Apply a dime size amount after a blowout, or work a small dab on dry strands for light separation. ⠀ KEY INGREDIENTS 1. Artichoke leaf extract: provides a sheer protective layer to seal and protect hair color from UV rays 2. Shea butter: hydrates and softens hair 3. The combination of olive and jojoba oil will help smooth the hair cuticle and prevent frizz 4. Beeswax: helps build thickness and texture into hair 5. A silicone blend protects hair from heat styling up to 450° ⠀ FREE OF Parabens, Sodium Chloride Cruelty Free ⠀ Shop now @sephora. ⠀ <#regram @juliana_m_leite>
@antoni said he uses Finishing Creme to tame his flyaways, so we’re using Finishing Creme to tame our flyaways. 💁♀️ Tap the link in our bio to learn his go-to hair routine.
Weightless oils with a smooth finish, but a few 🔑 differences. Reach for Hair Oil if you need instant repair and protection, and Rose Hair & Body Oil if you need some extra hydration. 💦 <#regram @chloecarno>
Come fly a-OUAI with us. Hair Oil doubles as an overnight mask - pack it in your travel bag next time you’re catching some zzz’s on a flight. 😴<#regram @tara.onr>
In light of the recent mass shootings in Gilroy, El Paso and Dayton, we simply couldn’t go on with business as usual without stopping for a moment of remembrance and reflection. It feels impossible to come to terms with the senseless gun violence that has become commonplace in our country. To all those who lost their lives, were injured or impacted by the shootings, our hearts are with you. ⠀ Beyond expressions of condolences, we’ve wrestled with how, as a brand, we come together to discuss issues that command our voice, when silence is often the easier route. At the end of the day, we are more than a brand. Together, we’re a diverse community of almost 1 million people. If we each spend 5 minutes asking our government to prioritize the conversations on gun control, we can make a big impact. ⠀ For OUAIs to get involved: 1. Donate. Organizations like @everytown and @momsdemand work to improve gun safety in America and eradicate gun violence. For convenience, we’ve linked both organizations in our bio. 2. Call or write your senator. Text CHECKS to 644-33 or click the link in our bio to be connected to your senators’ district offices and tell them to act now on common-sense gun safety legislation. 3. Register to vote. Hold elected leaders accountable by making sure your voter registration is up to date. 4. Attend an event or join a student group. @studentsdemand meet across schools and community centers to call on congress for smarter gun laws. 5. Use your platform. Follow along on our Stories and join us in completing Acts of Kindness to honor the victims of the recent shootings, as originated by the #ElPasoChallenge.
Protect your hair like you protect your skin. 💫 Hair Oil keeps your hair color safe from UV rays and sun rays, while sealing split ends. Scroll down for the deets. ⬇️ ⠀ WHAT IT DOES: Hair Oil smooths frizz, seals split ends and protects hair color from fading, all while creating a super-smooth finish. ⠀ HOW TO USE Work 1-3 drops through wet or dry hair. ⠀ KEY INGREDIENTS Ama oil: goes deep into the hair shaft to repair damaged hair follicles while providing an invisible shield protecting the hair from humidity. Borage oil: removes and prevents frizz. Baobab seed oil: provides hydration and seals split ends. African Galanga root extract: provides a UV filter to prevent color fading Jojoba oil and sweet almond oil: leave hair shiny and healthy. ⠀ FREE OF - Parabens, Sodium Chloride Cruelty Free ⠀ Shop now @sephora. ⠀ <#regram @meganngentry>
Waves that are just… so, so good. 🌊 @mariathattil used Hair Oil and Wave Spray to create this look.
File under: reasons to buy fragrance. Let us know your reason below. 📝
We’re on our OUAI to the windy city. 💨🏙 If you live in Chicago, come say hi to us + shop fragrances at the @ipsy Destination: Chicago event from 8.2-8.4!
We’re spilling the tea: Spritz Melrose Place after applying a similar scent—like Rose Hair & Body Oil—to help the fragrance last all day. 🌹
We want to see you toting around town - tag us in your pics for a chance to be featured. 🤩 <#regram @ezgierren>
Our biggest Give-a-OUAI yet. 🤩We’re hooking you and a friend up with the ultimate LA vacation. ✈️🌊🌴☀️🥑🏖Your trip will include: ⠀ Airfare to LA and a 2-night stay at the @mondrianlosangeles Hotel, plus $100 worth of transportation each via Uber. Gift cards for both to all our favorite LA spots including: $50 at @alfred $220 at @katesomervilleskincare $100 at @violetgrey $100 at @outdoorvoices $50 at @moonjuice $50 at @glossier + a Farmers Market tote full of OUAI ⠀ Here’s how to enter: 1. Like this post 🤗 2. Tag your travel buddy below 👇 3. Make sure you’re both following us ✔️ ⠀ *US only* Winners will be DM’d this Friday, Aug 2nd. Good luck!
Sometimes layering makes scents. If you want to try cocktailing fragrance to find the one right for you, try applying different scents to different parts of your body, like Melrose Place on the neck and North Bondi on the inner elbows.
OUAI in the wild. 👀 Comment below if you’ve caught any of our postings! <#regram @claudiagraziano>
Missed us last week, LA? We have one more farmers market to hit before we fly to Chicago. 🏙💐 Stop and smell the (fragrances) at Pacific Palisades Farmers Market this Sunday 7.28. ⠀ Tag your friends: the first 50 people there get Alfred Coffee on us. ☕️
*Goes to Farmers Market once* 👩🌾💐Don’t forget to stop by our booth this weekend at Pacific Palisades Farmers Market to shop Melrose Place and North Bondi Fragrances (and bring the 🐶).
North Bondi is a delicate floral fragrance containing notes of bergamot, italian lemon, rose de mai, violet and white musk. See below for a full fragrance scent breakdown 👇 ⠀ TOP NOTES - Bergamot, Apple Blossom, Raspberry and Italian Lemon 🍋 MIDDLE NOTES - Rose, Jasmine and Violet 🌹 DRY-DOWN - Sandalwood, Patchouli and Musk ⠀ <#regram @scottmarkin>
Melrose Place is a velvety rich rose fragrance with hints of bergamot, lychee, cedar-wood and white musk. Keep reading for the full scent breakdown👇 ⠀ TOP NOTES - Champagne, Pink Peppercorn, Berry and Lychee MIDDLE NOTES - Peony, Rose, Fresia, Jasmine and Bergamot DRY-DOWN - Amber, Sandalwood, White Musk and Cedar-wood ⠀ <#regram @thestyleit>
The best OUAI to spray to help your fragrance last all day long: ⠀ 1. Spritz your pulse points, or areas that are exposed, like your wrists, neck and inside of elbows. 2. Keep in mind that fragrances will bind to the oils on your skin, so feel free to mix your favorite products with the scents they complement (i.e. Rose Hair & Body Oil and Melrose Place). 3. The best time to apply fragrance is right after showering, so the moisture on your skin will lock in the scent. ⠀ Available today on @sephora dot com.
Fun fact: North Bondi fragrance is our most requested product of all time. Reach for it if you love the scent of any of the following: ⠀ Wave Spray Dry Shampoo Leave-in Conditioner Texturizing Hairspray Dry Shampoo Foam Air Dry Foam Dry Texture Foam All OUAI Conditioners ⠀ Available now at @urbanoutfitters.
OUAI makes scents. 🌹🌸 Just like everything else in our collection, they’re effortless and easy.
We made it simple. Our fragrances smell like the products you already know and love. Melrose Place is your go to scent if you love the scent of: ⠀ Rose Hair & Body Oil Scalp & Body Scrub Treatment Masque Volumizing Hairspray Hair & Body Shine Mist
Soak up the scent. 🌸🌊 North Bondi was inspired by beautiful Aussie beaches, and smells like our Wave Spray, with hints of bergamont, Italian lemon and rose de mai 🍋 🥀 .
Want to try it before you buy it? We got you. We’re setting up shop at Melrose Place and Brentwood Farmers Markets in LA this Sunday, 7.21. Stop by to receive some special OUAI gifts and shop fragrance IRL. PS: be one of the first 50 people and your morning @alfred coffee’s on us. 💐🛍
Fragrance is BACK in a big OUAI. ⠀ Named after our favorite place in LA, Melrose Place fragrance smells like our Rose Hair & Body Oil, with notes of champagne, rose and pink peppercorn. Tap to shop.
OUAI makes scents. Welcome back Melrose Place and North Bondi. 🌹🌸Available now on theOUAI.com. ⠀ From coast to coast: Melrose Place’s velvety rich rose scent is inspired by Los Angeles and smells like Rose Hair & Body Oil. TOP NOTES-Champagne, Pink Peppercorn, Berry and Lychee. MIDDLE NOTES-Peony, Rose, Freesia, Jasmine and Bergamot. DRY DOWN-Amber, Sandalwood, White Musk and Cedar-wood. ⠀ North Bondi’s rich floral and white musk scent is inspired by Sydney’s Bondi Beach and smells like Wave Spray. TOP NOTES-Bergamot, Apple Blossom, Raspberry, Italian Lemon. MIDDLE NOTES-Rose de Mai, Jasmine, Violet. DRY-DOWN-Sandalwood, Patchouly, White Musk. ⠀ Free of: Parabens, Animal Testing
FRAGRANCE DROPS TOMORROW ⏰ on theOUAI.com.
Smell as good as you look. 🌸🌹 Last chance to be the first in line—sign up via the link in bio to get on the waitlist so you can get early access to fragrances.
These 3 make scents: North Bondi’s fragrance is most similar to your summer must-haves like Wave Spray, Leave In Conditioner and Texturizing Hair Spray. <#regram @sarajoliexo>
We’re going on tour ✈️📍and we’re taking full size AND sample sizes of fragrances with us. We’ll be hitting some of our favorite farmers markets across the US so you can shop IRL. 🛍 Stay tuned for more surprises in store. ⠀ Comment below if we’re coming to a city near you!
The duo you can’t live without. Shop our new “OUAI to Glow” Kit which includes Scalp & Body Scrub and Rose Hair & Body Oil. TODAY only, get early access if you’re a @nordstrom card holder, and everyone can shop it in stores and online from 7.19 - 8.5. ✨ Link in bio.
Back by popular demand—Melrose Place and North Bondi full size fragrances are making their return 7.18 FOR GOOD. 🌹🌊Mark your calendars and sign up for early access through the link in bio.