This story belongs to all of us. Let’s raise a glass to our heritage. Let’s celebrate and keep our family magic alive en el exilio. Salud! 🥃 #theamparoexperience #nowmadeinpuertorico
What does living in exile mean to you? “I know you understand what it means to lose a place. Land. Love. A country. Home. Everything your family has ever worked for. Everything was torn from you, but you went on, you continued outside of our island and you remade yourself, your family rebuilt, because you knew they could never take the heart of who you are. Who we are. No one could ever tell us we weren’t Cuban. No one.” - Excerpt from Ramon Arechabala in Amparo.
Re-live AMPARO which debuted in NYC on April 3 at Bill’s Townhouse - #TheAmparoExperience is an immersive theatre performance that wraps you in the roots of our true story, allowing people to feel what it means to be an Arechabala, to be Cuban, to be a brand whose story deserves to be heard and understood. We are Cuban exiles who proudly make our rum under the Caribbean sun in Puerto Rico but remain #forevercuban. #nowmadeinpuertorico
Donde está nuestra gente?! Celebrate National #HispanicHeritageMonth with @therealhavanaclub, the rum with roots. #forevercuban #nowmadeinpuertorico
Join us in celebrating National Rum Punch Day with some Sueñito Punch! Try this local favorite recipe created by @chatchowtv. Who are you celebrating #NationalRumPunchDay with? Tag your consortes below! #nowmadeinpuertorico #forevercuban PREPARATION: 48 parts Havana Club Añejo Clásico 40 parts Cooled Earl Grey Tea 24 parts Cognac 24 parts Lemon Juice 24 parts White Sugar 5 parts Apricot Liqueur Garnish Lemon Peels and Grated Nutmeg *Recipe made for up to 64 servings. Each cocktail should not contain more than 1.5 oz of alcohol.
You can’t get more Hispanic than #TheRealHavanaClub, except by adding a Flan Croughnut! We’ll be celebrating #HispanicHeritageMonth with @thesaltydonut starting on the 18th – the Flan Croughnut, infused with Havana Club reduction, will be available for purchase from 9/18-9/30 only, and if you’re 21+ you’ll receive a mini taste of the truth. Nos vemos ahi mi gente! #HavanaClub is now made in Puerto Rico but #forevercuban. 🍩🥃
In 1862, on a ship from Spain to Cuba, an ambitious young Jose Arechabala sweeped his way across the Atlantic in the barrel of a ship. For nearly a month he dreamt of what he would make of himself. Years later he will build his family and the city of #CardenasCuba, creating industry after industry, from the fruit of the land - sugar. #HavanaClub, the crown jewel of the family business, was created in 1934 and stolen by the Cuban government 25 years later. #nowmadeinpuertorico #forevercuban 🇨🇺
Three #HavanaClub cocktails walk into a bar and .... #nowmadeinpuertorico #forevercuban 🇨🇺
Amparo means protection; shelter. In some ways, it also means asylum. Amparo is also the late Ramon Arechabala’s wife’s name. And when he approached Bacardi with the recipe and distillation process for the real Havana Club, his own home had been taken. Their roof, everything his family had worked for and built. He was looking, in Bacardi, for shelter and protection for what could never be stolen - the spirit of the Cuban people and the spirit of his family’s rum - #HavanaClub. Amparo, the woman Ramon loved, loves him still and carries their story with her to this day. #theamparoexperience #nowmadeinpuertorico #forevercuban 🇨🇺
Quien va a rumbiar este fin? Because you can’t rumba without rum. Get down with us @therealhavanaclub 💃🏽 🇨🇺 #forevercuban #nowmadeinpuertorico
We didn’t let our experience in exile sour our spirit. It actually made us stronger and who we are today. We are the @threalhavanaclub ! Share our story, share our spirit. It belongs to us all! Now made in Puerto Rico, but #forevercuban. 🇨🇺
We call Miami home and #CalleOcho our backyard, but you can find us all over the country and in your hometown. ¡Somos familia! We are the Real Havana Club, now made in Puerto Rico but #forevercuban.
What’s in a name? Everything. That’s why “Arechabala” is proudly written on our bottles. @TheRealHavanaClub was founded by Jose Arechabala in Cardenas, Cuba. We have a real origin story, a rich and relatable history, and a truly sweet future ahead of us. We are now proudly made in Puerto Rico, while the imposter rum wears nothing but a facade to mask their stolen identity.
You can take a Cuban off the island, but you can’t take the spirit of Cuba out of a Cuban. Meet GIO GUTIERREZ, our #HavanaClub ambassador who shares our truth and our story by celebrating the true meaning of being #ForeverCuban. Salud a nuestro consorte @chatchowtv! — (📸: @52chefs )
#RaiseYourRum if you're proud to be #ForeverCuban! #NationalRumDay is best celebrated with a GUAYABITA! ----- PREPARATION: 2 parts Havana Club Añejo Blanco 1 part Fresh Lime Juice 1 part Redland Guava ----- Combine all ingredients in a cocktail shaker with ice. Shake, pour, garnish with lime y DISFRUTA!
Even in exile, the Real Havana Club holds on to its Cuban heritage; Celebrate #NationalRumDay on August 16th, with @TheRealHavanaClub. ¡Siempre pa’lante! ¡Salud! #theamparoexperience
Our HAVANA CLUB brand ambassador, Gio Gutierrez, pours our HAVANA CLUB Añejo Clásico. Based off of the original recipe created in Cuba, every bottle starts with the finest sugar cane molasses. The rum rests one to three years in oak barrels under the Caribbean sun before a double aging process is employed, creating a deep and mellow taste with a velvet finish. This is THE REAL HAVANA CLUB. #forevercuban #HavanaClub
Our NYC premiere of #TheAmparoExperience was filled with the true spirit of THE REAL HAVANA CLUB and unforgettable moments like this one. No matter where we find ourselves next, we remain #forevercuban. _____ Written by Cuban American playwright, @vgarcia43 and directed by Cuban American director, @itsvickylin Produced by @juggerknotco.
Tonight in NYC we share the immersive story of THE REAL HAVANA CLUB. Follow us back to pre-revolution Cuba as we present to you #TheAmparoExperience. #forevercuban _____ Written by Cuban American playwright, @vgarcia43 and directed by Cuban American director, @itsvickylin Produced by @juggerknotco.
Ramón Arechabala entrusted the original Havana Club recipe to the Bacardi Family in 1994 to continue its legacy. “This is the real Havana Club. I give you my blessing to make it. Share it with the world.” Tomorrow we share this as part of #TheAmparoExperience, a story of exile, injustice, and THE REAL HAVANA CLUB. #forevercuban _____ Written by Cuban American playwright, @vgarcia43 and directed by Cuban American director, @itsvickylin Produced by @juggerknotco.
Calixto Lopez, once the town’s messenger boy, stormed the Havana Club distillery with Cuban militia men and forced everyone to leave at gunpoint. They then proceeded to take the Arechabala family’s possessions and business. This is #TheAmparoExperience, which in three days, we once again reveal. The true story of THE REAL HAVANA CLUB. #forevercuban _____ Written by Cuban American playwright, @vgarcia43 and directed by Cuban American director, @itsvickylin Produced by @juggerknotco.
As tensions rise and a revolution begins to take form, Ramón Arechabala meets the love of his life, Amparo Alvare in 1957. This is the story we tell in four days: #TheAmparoExperience. The true story of love, loss, and THE REAL HAVANA CLUB. #forevercuban _____ Written by Cuban American playwright, @vgarcia43 and directed by Cuban American director, @itsvickylin Produced by @juggerknotco.
On December 31, 1963, the Cuban government wrongfully arrests Ramon Arechabala. Days later he is given three choices: to stay in prison, join the revolution, or leave the country as undesirable. Shortly after, Ramon and Amparo were forced to leave their beloved home country. It was the last time they would ever see Cuba. #ForeverCuban #TheAmparoExperience
Forced into exile from our home of Cuba – now proudly made in Puerto Rico. We’ve never forgotten our roots. THE REAL HAVANA CLUB is #ForeverCuban.
Amparo married Ramon Arechabala, a member of the family who founded Havana Club. The Cuban government took everything from them. With no other choice and nothing but the Havana Club recipe, they fled in 1963. #forevercuban
In 1959, the Cuban government used military force to unrightfully seize the Havana Club Distillery from the Arechabala family without warning or compensation. They were forced to flee Cuba and were left with nothing. #forevercuban #therealhavanaclub
A powerful moment with @renegranado_official portraying Ramon Arechabala in #TheAmparoExperience in Miami. This is the story of Cuban exiles. This is the story of THE REAL HAVANA CLUB. #forevercuban _____ Written by Cuban American playwright, @vgarcia43 and directed by Cuban American director, @itsvickylin Produced by @juggerknotco.