Like a serum, in a mist. +++ This is a mist that will do more for your skin. Actively soothe visible redness, leave a veil of lasting hydration, refresh makeup and amp up moisture levels. You'll want to add it to your arsenal.
Hand-dyed in LA, designed by our team, and available for a limited time on our site only.
Superberry Dreams via @skin.thesis +visibly brighten with THD Ascorbate +plump the look of skin +deeply hydrate
Skin showing your stress? Fight back with the power of adaptogenic herbs and our powerfully soothing pentapeptide. Deeply hydrating, instantly calming, always vegan.
WIN this wellness haul: we've partnered with @beyondyoga @iliabeauty @wellpath @everythingbutwater and @elitedaily to give one lucky winner more than $1700 worth of summer essentials. Head to the link in bio to enter! +++ Winner will be chosen at random on August 29, and contacted directly. See entry page for full T&C.
Bring The Power to your routine. +++ 11% lactic glycolic acid blend sloughs away dead, dull, skin cells to reveal smoother, more even looking skin.
Dive deep. Get real. Find your power.
"I use this mist right after cleansing both in the am & pm. It absorbs super quickly and give a great boost of hydration that’s necessary right after cleansing. The mist is really fine and even which makes application that much better." +++ Adaptogen Soothe + Hydrate Activated Mist via @juanskindiary
The Dream set up via @softest.glow
THE POWER OF // The Power Toner +Clinically proven to reduce the appearance of pores +Smoothes skin texture +Firms the look of skin +Microbiome safe (won't strip skin)
Rinse + Recycle. Repeat. +++ We vow to always house our formulas in recyclable glass packaging. This means NO plastic leaching into your favorite formulas, and majorly reduced plastic waste in our landfills. +++ Questions on how to recycle our products? Hit us below.
Your friendly reminder that EVERY month is Pride Month. +++ Help us reach our $50k goal and grab the last of our limited edition Pride Cleansers on our site! Snapped by @itsmelissafbaby
Catch us out in the wild, in a city near you.⠀ +++⠀ Find your power.
THE YOUTH MINIS KIT: Keep your skin in check wherever life takes you. We packed our travel-friendly set into TSA-approved glass bottles and jars so that this entire kit can be taken to go AND recycled. Or reused (even better). +++ Did you know that most of the boxes you find on shelves at your favorite stores are NOT recyclable? Multiple layers of paper, glues, and hidden plastics mean these boxes almost always end up in the landfill. (Not to mention the many plastic jars and pumps). Choose a kit that's good on your skin and easy on the earth.
Say hello to the NEW & IMPROVED Youth Minis Kit: five essential products in travel-friendly sizes to take wherever life takes you. Even if it's just to your friend's house for the night. ⠀ +++⠀ Each kit includes:⠀ Superfood Cleanser⠀ Superberry Hydrate + Glow Oil Superfood Air-Whip Moisture Cream⠀ Adaptogen Deep Moisture Cream⠀ Superberry Dream Mask⠀ +++⠀ $48, cop it on our site now
THANK YOU to all the friends, old and new, who came out to celebrate the opening of our new headquarters in LA over the weekend. Not long ago we were just a few people around a dining room table, in a loft on Traction Avenue in the Arts District. To open our doors to the world, on the same street, five years after we started out, is a huge moment for us. ⠀ +++⠀ THANK YOU for supporting us as we've grown.⠀ THANK YOU for showing the world that clean beauty is here to stay.⠀ THANK YOU for letting us be an example of vegan, sustainable, inclusivity in an industry that not so long ago, was none of those things.⠀ THANK YOU for being you.⠀ +++⠀ Welcome to a new chapter for YTTP. #yttpHQ⠀ ⠀ cover photo by @brybryespino⠀ polaroids by @shuttrskunk
Tighten pores, smooth and firm the look of your skin. I love this product! I have used Tarte Knockout and The Ordinary toner and I prefer this one. You can FEEL it working but it's not drying at all. If glowing skin is your goal, this is for you! Power Toner thoughts via @nelly_oooo
Find your power source.
Superfood lineup by @shades_of_glow
THE DREAM WHIP // 4-part hydration and a super dose of vitamin C. Wake up with the skin of your dream. 📷 @skinbyjess
Find your power.
Awaken Your Power
Superberry Oil: The Ultimate Multitasker +Squalane and Prickly Pear oil blend hydrates without heaviness +Superberry Blend battles daily oxidative stressors +Skin looks and feels hydrated and glowing via @onedaydreampr
The Power Toner // Now Available +Smooth skin texture +Reduce the appearance of pore size +Firm the look of skin
"Tighten pores, smooth and firm the look of your skin. I love this product! I have used Tarte Knockout and The Ordinary toner and I prefer this one. You can FEEL it working but it's not drying at all. If glowing skin is your goal, this is for you!" +++ The best lineup for glowing skin via @nelly_oooo
MICROBIOME: Buzzword of the moment. An invisible community of friendly bacteria working to protect you and your body. Most people are familiar with the microbiome in our gut, but did you know our skin also has its own microbiome? Healthy skin hosts a diverse array of bacteria that help maintain homeostasis in our skin. Harsh products (we're looking at you, sulfate-based cleansers and harsh physical exfoliation) can damage our microbiome. +++ We formulated The Power Toner to not only be safe for our microbiome, but to also give it a natural boost. Gotta love those kombucha ferments. Funky and fermented. Have you added this to your routine yet?
The advice we're meditating on today. +++ When the power of love overcomes the love of power the world will know peace. -Jimi Hendrix
Slow vibe. @sonyaesman in our hand-dyed Find Your Power tee, available on our site now.
GIVEAWAY! We all know that what you do between the sheets is key to feeling your best. We've teamed up with some of our favorite clean brands to bring you your best night's sleep yet. +++ Entering is so easy, you could do it in your sleep. 1. Like this photo 2. Follow @mate_the_label @capbeautydaily @youthtothepeople @vitruvi @buffy 3. tag a friend in the comments. Each tag is an additional entry Winner will receive: $250 gift card to @mate_the_label and @vitruvi, @buffy comforter and set of two pillows, The Kombucha Power Toner, Adaptogen Activated Mist, Superfood Serum, Superberry Dream Mask, and Superberry Hydrate and Glow Oil from @youthtothepeople and the O'Clocks collection from @capbeauty. The winner will be chosen randomly and announced on 7/26 at noon PST. *open to U.S. residents only.
What do YOU want to know about The Power Toner? Leave your questions below and our team will answer! The Power Toner by @jaenmcq
Sunday Evening Plans // +3 drops of Superberry Oil mixed into the Superfood Mask to soothe our skin and give us a reason to lay on the couch for 15 or 55 minutes.... The clay mask you don't have to worry about over-drying your skin, Superfood Skin Reset Mask combines gently exfoliating micro-algae with supergreens to get your skin glowing no matter how it looked when you started.
Dive in. Explore. Look around. Grow.
"The most significant and most immediate difference I see is pore tightness and an even skin tone. I usually have some redness by nose near my cheeks, and hyperpigmentation on my cheeks. However, since using my redness has completely dissipated and hyperpigmentation has minimized." POWER TONER by @mydesertglow
POWER WITHIN TEE +hand dyed in LA +100% cotton +dope AF Get fitted in our exclusive Power Within Tee. Available for a limited time. Only on our site.
Your brief reminder that supporting the LGBTQ+ community is needed far beyond Pride month. +++ We are 75% of the way to our $50,000 fundraising goal! Need a cleanser? A backup? A gift for your best friend? Gift Superfoods and give back. Superfood Cleanser Pride Edition via @7intheevening
THANK YOU to every person who has purchased our Special-Edition Pride Superfood Cleanser! We've met 75% of our $50,000 fundraising goal, but we need your help to make it all the way. +++ Share this with your family, your friends, your co-workers - everyone needs a gentle daily cleanser in their lives - so how about one that is vegan, cruelty-free and supports LGBTQ+ youth? +++ Grab your Pride Cleanser on our site now!
FIND YOUR POWER.
SUMMER SKIN SWITCH-UP: Dose yourself with hyaluronic acid to keep skin plump and hydrated without weighing it down in the summer heat. Superfood Air-Whip Moisture Cream has your back.
...tell us we're wrong
Ultimate Monday evening lineup via @wingitpretty. +++ Step 1: Cleanse skin Step 2: Sweep Kombucha Power Toner over skin Step 3: Spritz Adapt Mist liberally for a cooling, soothing hydration boost Step 4: Slather on The Dream Mask and a dose of Superfood Eye Cream Step 5: Sleep and dream of the perfect skin you'll be seeing in the morning.
What's your power mantra?
"YTTP is one of the first brands I discovered when I decided to get serious about taking better care of my skin. I still use my very first bottle of their Superfood cleanser as a bud vase. Aside from their incredibly effective products, they’re an amazing brand to support. They’re cruelty-free, vegan, and extremely dedicated to being a sustainable, eco-friendly company. I haven’t met a YTTP product that I haven’t immediately loved, so I 100% recommend checking them out!" @mommycanyou Feeling the YTTP love.
"The most significant and most immediate difference I see is pore tightness and an even skin tone. I usually have some redness by nose near my cheeks, and hyperpigmentation on my cheeks. However, since using my redness has completely dissipated and hyperpigmentation has minimized. I had a little overnight staycation 2 days ago and didn’t pack my concealer. Normally, I would have been bummed going completely make up free but my skin looked dewy and even. I was truly impressed! Super excited to continue to use and will keep you all posted! Have u tried? What are ur thoughts?" Kombucha Power Toner success story via @mydesertglow
FIND YOUR POWER with our limited-edition Power Within Tee. Hand-dyed and designed in DTLA, this 100% cotton unisex t-shirt has a soft, pre-washed feel and dope contrast-stitching.⠀ ⠀ Wear with your favorite denim or throw under a slip dress for a super vibe. Catch us wearing it with slides and a bucket hat all summer long. We recommend sizing up if you like a roomier fit due to the custom tie-dye pre-wash. Get ready to find the power within.⠀ ⠀ Sandra wears a size S.
"Hydration waves of gold, what a mask! Fell in love with a mini so had to get the biggie. Makes my skin feel hydrated and plush! You get a lot of product in the jar!!" Feeling Dreamy with @marblebeautylife and the Superberry Hydrate and Glow Dream Mask